Brandwave

How popular isGrey Street Legal in search?

In August 2026, there were an estimated 200 branded searches for Grey Street Legal in New Zealand which held steady over the last 11 months. Grey Street Legal holds 18.9% estimated Share of Search among New Zealand gisborne law firms and is ranked 3rd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Woodward Chrisp50%
  2. Nolans Lawyers31.1%
  3. Grey Street Legal18.9%
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Which gisborne law firms compete with Grey Street Legal?

Grey Street Legal against gisborne law firms in New Zealand, by month

Share of Search by month for Woodward Chrisp, Nolans Lawyers, Grey Street Legal. The figures are in the table below the chart.

View monthly share of search table
MonthWoodward ChrispNolans LawyersGrey Street Legal
Oct 202556.3%25%18.8%
Nov 202557%25.8%17.2%
Dec 202551.5%28.9%19.6%
Jan 202653.1%27.6%19.4%
Feb 202657%25.2%17.8%
Mar 202647.7%30.3%22%
Apr 202656.6%25.5%17.9%
May 202655.1%25.2%19.6%
Jun 202651.8%28.9%19.3%
Jul 202651%26%23.1%
Aug 202650%31.1%18.9%
Sep 2026———
  1. held 1st · 530 estimated branded searches · 0% vs prior month · -1 points

  2. held 2nd · 330 estimated branded searches · +22.2% vs prior month · +5.2 points

  3. held 3rd · 200 estimated branded searches · -16.7% vs prior month · -4.2 points

Compare search popularity between Grey Street Legal and its closest rivals

How has branded search demand for Grey Street Legal changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Grey Street Legal in New Zealand held steady, from 210 to 200.
  • Across the 11 months ending August 2026, Grey Street Legal’s estimated Share of Search among gisborne law firms in New Zealand peaked at 23.1% in July 2026 and was lowest at 17.2% in November 2025.

How did search popularity change for New Zealand gisborne law firms in August 2026?

  1. In August 2026, Nolans Lawyers gained estimated Share of Search among gisborne law firms in New Zealand, from 26% to 31.1%.

  2. In August 2026, Grey Street Legal lost estimated Share of Search among gisborne law firms in New Zealand, from 23.1% to 18.9%.

  3. In August 2026, Woodward Chrisp lost estimated Share of Search among gisborne law firms in New Zealand, from 51% to 50%.

How is Grey Street Legal measured?

Brandwave collects information about searches that people make online using Grey Street Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • grey street legal
  • grey street legal gisborne

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How the Brand Demand Index is measured

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Is Grey Street Legal your brand?

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