Grey Street Legal vs Nolans Lawyers:Which is more popular in New Zealand?
In October 2026, Nolans Lawyers had more branded searches than Grey Street Legal among Gisborne law firms in New Zealand. Nolans Lawyers had about 150 branded searches, while Grey Street Legal had 100. Nolans Lawyers made up 30% of all Gisborne law firm searches we track, and Grey Street Legal accounted for 20%. When we asked ChatGPT and Google AI Overviews about Gisborne law firms, both Grey Street Legal and Nolans Lawyers appeared in all three answers. Grey Street Legal was mentioned before Nolans Lawyers in two out of three answers.
Who do people search for more?
Nolans Lawyers, about 50% more searches than Grey Street Legal
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Grey Street Legal, named ahead of Nolans Lawyers in 2 of 3 answers
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Top Gisborne law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Grey Street Legal and Nolans Lawyers showed up in all three answers. Grey Street Legal was listed before Nolans Lawyers in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Woodward Chrisp3 of 3Named in 3 of 3 ChatGPT answers- Nolans Lawyers3 of 3Named in 3 of 3 ChatGPT answers
- Grey Street Legal3 of 3Named in 3 of 3 ChatGPT answers
- Wilson Barber & Co2 of 3Named in 2 of 3 ChatGPT answers
See every answer about Gisborne law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Gisborne, New Zealand?”
Asked ChatGPT
“What are the best law firms in Gisborne, New Zealand?”
Asked ChatGPT
“What's the best law firm in Gisborne, New Zealand for legal advice?”
Searched Google, AI Overview
“gisborne lawyers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family lawyer gisborne”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Grey Street Legal or Nolans Lawyers more popular in search?
This chart shows how often people search Google for Grey Street Legal and Nolans Lawyers by name. Each line represents a brand's share of searches for all four Gisborne law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Nolans Lawyers, Grey Street Legal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Woodward Chrisp | Nolans Lawyers | Grey Street Legal | Wilson Barber & Co |
|---|---|---|---|---|
| Nov 2025 | 49.2% | 27.7% | 21.5% | 1.5% |
| Dec 2025 | 46% | 30% | 20% | 4% |
| Jan 2026 | 48.3% | 25.9% | 20.7% | 5.2% |
| Feb 2026 | 50% | 27.3% | 19.7% | 3% |
| Mar 2026 | 45.9% | 29.7% | 21.6% | 2.7% |
| Apr 2026 | 50% | 31% | 17.2% | 1.7% |
| May 2026 | 49.2% | 30.5% | 18.6% | 1.7% |
| Jun 2026 | 47.4% | 31.6% | 19.3% | 1.8% |
| Jul 2026 | 53.3% | 25% | 20% | 1.7% |
| Aug 2026 | 46.6% | 31% | 20.7% | 1.7% |
| Sep 2026 | 51.7% | 25.9% | 20.7% | 1.7% |
| Oct 2026 | 48% | 30% | 20% | 2% |
How has branded search for Grey Street Legal and Nolans Lawyers changed in New Zealand over the last 12 months?
3 findings
- Nolans Lawyers was ahead of Grey Street Legal in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Grey Street Legal’s share of searches among Gisborne law firms in New Zealand moved from 21.5% to 20%, and its estimated monthly branded searches moved from 140 to 100.
- Across the 12 months ending October 2026, Nolans Lawyers’ share of searches among Gisborne law firms in New Zealand moved from 27.7% to 30%, and its estimated monthly branded searches moved from 180 to 150.
How did search popularity change for New Zealand Gisborne law firms in October 2026?
2 changes
In October 2026, Nolans Lawyers gained share of searches among Gisborne law firms in New Zealand, from 25.9% to 30%.
In October 2026, Grey Street Legal lost share of searches among Gisborne law firms in New Zealand, from 20.7% to 20%.
How are Grey Street Legal’s and Nolans Lawyers’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Grey Street Legal’s and Nolans Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Grey Street Legal
2 branded search terms
- grey street legal
- grey street legal gisborne
Nolans Lawyers
2 branded search terms
- nolans lawyers
- nolans lawyers gisborne
Other head-to-heads among Gisborne law firms
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