Brandwave

Madison Recruitment vs Trade Assist:Which is more popular in New Zealand?

In October 2026, Trade Assist had more branded searches than Madison Recruitment among Christchurch recruitment agencies in New Zealand. Trade Assist had about 480 branded searches, while Madison Recruitment had 210. Trade Assist made up 17% of all Christchurch recruitment agency searches we track, and Madison Recruitment accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about Christchurch recruitment agencies, Trade Assist appeared in all three answers and Madison Recruitment in one. Trade Assist was mentioned before Madison Recruitment in every answer.

Among Christchurch recruitment agencies in New Zealand in October 2026

Who do people search for more?

Trade Assist, about 2 searches for every 1 for Madison Recruitment

Trade Assist 480 searchesMadison Recruitment 210 searches

Who does AI mention more?

Trade Assist, mentioned in every answer we collected

Trade Assist in 3 of 3Madison Recruitment in 1 of 3

Who does AI recommend more?

Trade Assist, named ahead of Madison Recruitment in every answer

Trade Assist first in 3Madison Recruitment never first

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Top Christchurch recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Trade Assist appeared in all three answers. Madison Recruitment was mentioned in one out of three: in one of the three ChatGPT answers. Trade Assist was listed before Madison Recruitment in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryan Recruitment1st
  2. Trade Assist2nd
  3. Enterprise Recruitment3rd
  4. Talent Hive4th
  5. Robert Walters5th
  6. Madison Recruitment6th
  7. Hays7th
  8. Graham Consulting–
  9. NZ Recruit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Madison Recruitment or Trade Assist more popular in search?

This chart shows how often people search Google for Madison Recruitment and Trade Assist by name. Each line represents a brand's share of searches for all nine Christchurch recruitment agencies we track, month by month, from searches in New Zealand.

Madison Recruitment and Trade Assist among Christchurch recruitment agencies in New Zealand, by month

Share of searches by month for Trade Assist, Madison Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthRyan RecruitmentTrade AssistGraham ConsultingEnterprise RecruitmentMadison RecruitmentNZ RecruitHaysRobert WaltersTalent Hive
Nov 202531.7%21%7.8%14.6%6.8%6%7.5%3.9%0.71%
Dec 202532.6%17.4%7.6%12%9.8%9.2%8.2%2.7%0.54%
Jan 202627.2%17.9%8.2%15.3%8.6%9.7%6.7%5.2%1.1%
Feb 202631.5%14%9.7%14.7%6.1%11.5%6.5%5%1.1%
Mar 202629%15.6%10.7%16.3%7.5%8.5%7.2%4.6%0.65%
Apr 202631.8%13.9%12.1%14.6%6.4%9.3%6.1%5%0.71%
May 202635.7%13.8%9.9%14.5%6.4%9.2%4.9%4.9%0.71%
Jun 202630.2%14.4%8.4%15%10.2%11.7%6.3%3.3%0.6%
Jul 202634%13.1%11.4%11.4%7.4%10.8%5.1%5.7%1%
Aug 202630.4%11.7%22.3%12%7.8%6.3%5.1%3.3%0.9%
Sep 202632.4%15.4%15.7%10.9%7.4%8.3%4.8%4.5%0.64%
Oct 202631.6%17%14.5%12.1%7.4%7.4%6.4%3.2%0.35%

How has branded search for Madison Recruitment and Trade Assist changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch recruitment agencies in October 2026?

2 changes

  1. In October 2026, Trade Assist overtook Graham Consulting to rank 2nd among Christchurch recruitment agencies in New Zealand, with 17% of the searches.

  2. In October 2026, Madison Recruitment rose from 6th to 5th among Christchurch recruitment agencies in New Zealand.

How are Madison Recruitment’s and Trade Assist’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Madison Recruitment’s and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Madison Recruitment

3 branded search terms

  • Madison Recruitment
  • madison recruitment agency
  • madison recruitment jobs

Trade Assist

1 branded search term

  • Trade Assist

How the Brand Demand Index is measured

Other head-to-heads among Christchurch recruitment agencies

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