Layburn Hodgins vs Saunders & Co:Which is more popular?
In September 2026, Saunders & Co had more branded searches than Layburn Hodgins among Christchurch law firms in New Zealand. Saunders & Co had about 1,600 branded searches, while Layburn Hodgins had 530. Saunders & Co made up 33.5% of all Christchurch law firm searches we track, and Layburn Hodgins accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about Christchurch law firms, Saunders & Co appeared in three of the four answers and Layburn Hodgins in none.
Who do people search for more?
Saunders & Co, about 3 searches for every 1 for Layburn Hodgins
Who does AI mention more?
Saunders & Co, mentioned in 3 of 4 answers, Layburn Hodgins in 0
Who does AI recommend more?
Saunders & Co, the only one of the two named
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Top Christchurch law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Saunders & Co was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Layburn Hodgins did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Saunders & Co3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lane Neave3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cavell Leitch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Godfreys Law2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Layburn Hodgins0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mortlock McCormack Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Harmans0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Christchurch law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best law firms in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best law firm in Christchurch, New Zealand for legal advice?”
Searched Google, AI Overview
“law firm christchurch”
Searched Google, AI Overview
“christchurch lawyers”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Layburn Hodgins or Saunders & Co more popular in search?
This chart shows how often people search Google for Layburn Hodgins and Saunders & Co by name. Each line represents a brand's share of searches for all seven Christchurch law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Saunders & Co, Layburn Hodgins. The figures are in the table below the chart.
View monthly share of searches table
| Month | Saunders & Co | Lane Neave | Cavell Leitch | Godfreys Law | Layburn Hodgins | Mortlock McCormack Law | Harmans |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 18.9% | 17.8% | 12% | 8.1% | 9.7% | 1% |
| Nov 2025 | 34.4% | 17.2% | 15.5% | 10.3% | 10.8% | 10.3% | 1.5% |
| Dec 2025 | 33.2% | 19.7% | 18.4% | 10% | 8.7% | 8.2% | 1.8% |
| Jan 2026 | 34.9% | 17.4% | 15.8% | 12.9% | 9.1% | 8.6% | 1.3% |
| Feb 2026 | 33.9% | 19.9% | 15.3% | 10.2% | 9.1% | 10.2% | 1.5% |
| Mar 2026 | 30.4% | 26.8% | 16% | 9.4% | 6.9% | 9.4% | 1.1% |
| Apr 2026 | 32.7% | 19.4% | 18% | 9.8% | 8.8% | 9.8% | 1.4% |
| May 2026 | 31.7% | 18.8% | 14.3% | 11.7% | 10.3% | 11.7% | 1.4% |
| Jun 2026 | 32.5% | 19.1% | 14.6% | 12% | 10.6% | 9.8% | 1.4% |
| Jul 2026 | 35.3% | 17.2% | 13% | 13% | 9.3% | 10.6% | 1.5% |
| Aug 2026 | 33.7% | 16.2% | 15.2% | 12.4% | 10.9% | 10.1% | 1.5% |
| Sep 2026 | 33.5% | 16.4% | 15.1% | 12.4% | 11.1% | 10.1% | 1.5% |
How has the Layburn Hodgins and Saunders & Co comparison changed over the last 12 months?
3 findings
- Saunders & Co was ahead of Layburn Hodgins in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Layburn Hodgins’ share of searches among Christchurch law firms in New Zealand moved from 8.1% to 11.1%, and its estimated monthly branded searches moved from 400 to 530.
- Across the 12 months ending September 2026, Saunders & Co’s share of searches among Christchurch law firms in New Zealand moved from 32.5% to 33.5%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for New Zealand Christchurch law firms in September 2026?
1 change
Estimated monthly branded searches for Layburn Hodgins in New Zealand rose 32.5% over 12 measured months, from 400 to 530 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Layburn Hodgins’ and Saunders & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Layburn Hodgins
2 branded search terms
- layburn hodgins
- layburn hodgins lawyers
Saunders & Co
2 branded search terms
- saunders & co
- saunders and co
Other head-to-heads among Christchurch law firms
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