Brandwave

Godfreys Law vs Saunders & Co:Which is more popular?

In September 2026, Saunders & Co had more branded searches than Godfreys Law among Christchurch law firms in New Zealand. Saunders & Co had about 1,600 branded searches, while Godfreys Law had 590. Saunders & Co made up 33.5% of all Christchurch law firm searches we track, and Godfreys Law accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about Christchurch law firms, Saunders & Co appeared in three of the four answers and Godfreys Law in two. Saunders & Co was mentioned before Godfreys Law in every answer.

Among Christchurch law firms in New Zealand in September 2026

Who do people search for more?

Saunders & Co, about 3 searches for every 1 for Godfreys Law

Saunders & Co 1.6K searchesGodfreys Law 590 searches

Who does AI mention more?

Saunders & Co, mentioned in 3 of 4 answers, Godfreys Law in 2

Saunders & Co in 3 of 4Godfreys Law in 2 of 4

Who does AI recommend more?

Saunders & Co, named ahead of Godfreys Law in every answer

Saunders & Co first in 3Godfreys Law never first

Follow Godfreys Law vs Saunders & Co and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Christchurch law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Saunders & Co was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Godfreys Law was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Saunders & Co was listed before Godfreys Law in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Saunders & Co1st
  2. Cavell Leitch2nd
  3. Lane Neave3rd
  4. Godfreys Law4th
  5. Layburn Hodgins–
  6. Mortlock McCormack Law–
  7. Harmans–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Saunders & Co3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lane Neave3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cavell Leitch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Godfreys Law2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Layburn Hodgins0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mortlock McCormack Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harmans0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Christchurch law firms

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Godfreys Law or Saunders & Co more popular in search?

This chart shows how often people search Google for Godfreys Law and Saunders & Co by name. Each line represents a brand's share of searches for all seven Christchurch law firms we track, month by month, from searches in New Zealand.

Godfreys Law and Saunders & Co among Christchurch law firms in New Zealand, by month

Share of searches by month for Saunders & Co, Godfreys Law. The figures are in the table below the chart.

View monthly share of searches table
MonthSaunders & CoLane NeaveCavell LeitchGodfreys LawLayburn HodginsMortlock McCormack LawHarmans
Oct 202532.5%18.9%17.8%12%8.1%9.7%1%
Nov 202534.4%17.2%15.5%10.3%10.8%10.3%1.5%
Dec 202533.2%19.7%18.4%10%8.7%8.2%1.8%
Jan 202634.9%17.4%15.8%12.9%9.1%8.6%1.3%
Feb 202633.9%19.9%15.3%10.2%9.1%10.2%1.5%
Mar 202630.4%26.8%16%9.4%6.9%9.4%1.1%
Apr 202632.7%19.4%18%9.8%8.8%9.8%1.4%
May 202631.7%18.8%14.3%11.7%10.3%11.7%1.4%
Jun 202632.5%19.1%14.6%12%10.6%9.8%1.4%
Jul 202635.3%17.2%13%13%9.3%10.6%1.5%
Aug 202633.7%16.2%15.2%12.4%10.9%10.1%1.5%
Sep 202633.5%16.4%15.1%12.4%11.1%10.1%1.5%

How has the Godfreys Law and Saunders & Co comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch law firms in September 2026?

0 changes

Neither Godfreys Law nor Saunders & Co moved beyond provider rounding among Christchurch law firms in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Godfreys Law’s and Saunders & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Godfreys Law

1 branded search term

  • godfreys law

Saunders & Co

2 branded search terms

  • saunders & co
  • saunders and co

How the Brand Demand Index is measured

Other head-to-heads among Christchurch law firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.