Brandwave

How popular isGodfreys Law?

In September 2026, people searched for Godfreys Law by name about 880 times in New Zealand, a 22.2% increase from the previous year. These searches made up 12.4% of all New Zealand Christchurch law firm searches, placing Godfreys Law fourth out of seven firms. When we asked both ChatGPT and Google AI Overviews about Christchurch law firms, Godfreys Law appeared in two of the four answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Godfreys Law is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Saunders & CoShare of searches 33.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Lane NeaveShare of searches 16.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. Cavell LeitchShare of searches 15.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. Godfreys LawShare of searches 12.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Layburn HodginsShare of searches 11.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+2 more

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Top Christchurch law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Godfreys Law was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Godfreys Law is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Saunders & Co1st
  2. Cavell Leitch2nd
  3. Lane Neave3rd
  4. Godfreys Law4th
  5. Layburn Hodgins–
  6. Mortlock McCormack Law–
  7. Harmans–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Saunders & Co3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lane Neave3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cavell Leitch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Godfreys Law2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Layburn Hodgins0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mortlock McCormack Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harmans0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Christchurch law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Christchurch law firms compete with Godfreys Law?

Godfreys Law against Christchurch law firms in New Zealand, by month

Share of searches by month for Saunders & Co, Lane Neave, Cavell Leitch, Godfreys Law, Layburn Hodgins, Mortlock McCormack Law. The figures are in the table below the chart.

View monthly share of searches table
MonthSaunders & CoLane NeaveCavell LeitchGodfreys LawLayburn HodginsMortlock McCormack LawHarmans
Oct 202532.5%18.9%17.8%12%8.1%9.7%1%
Nov 202534.4%17.2%15.5%10.3%10.8%10.3%1.5%
Dec 202533.2%19.7%18.4%10%8.7%8.2%1.8%
Jan 202634.9%17.4%15.8%12.9%9.1%8.6%1.3%
Feb 202633.9%19.9%15.3%10.2%9.1%10.2%1.5%
Mar 202630.4%26.8%16%9.4%6.9%9.4%1.1%
Apr 202632.7%19.4%18%9.8%8.8%9.8%1.4%
May 202631.7%18.8%14.3%11.7%10.3%11.7%1.4%
Jun 202632.5%19.1%14.6%12%10.6%9.8%1.4%
Jul 202635.3%17.2%13%13%9.3%10.6%1.5%
Aug 202633.7%16.2%15.2%12.4%10.9%10.1%1.5%
Sep 202633.5%16.4%15.1%12.4%11.1%10.1%1.5%

  1. 1.Saunders & Co

    33.5%

    Held 1st. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Lane Neave

    16.4%

    Held 2nd. 780 estimated branded searches, +1.3% vs prior month. Share +0.1 points.

  3. 3.Cavell Leitch

    15.1%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Godfreys Law

    12.4%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Layburn Hodgins

    11.1%

    Held 5th. 530 estimated branded searches, +1.9% vs prior month. Share +0.2 points.

  6. 6.Mortlock McCormack Law

    10.1%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Harmans

    1.5%

    Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Godfreys Law and its closest rivals

Every comparison with Godfreys Law

6 comparisons

How has branded search demand for Godfreys Law changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Godfreys Law in New Zealand rose from 720 to 880.
  • Across the 12 months ending September 2026, Godfreys Law’s share of searches among Christchurch law firms in New Zealand peaked at 13% in July 2026 and was lowest at 9.4% in March 2026.

How did search popularity change for New Zealand Christchurch law firms in September 2026?

4 changes

  1. Estimated monthly branded searches for Harmans in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.

  2. Estimated monthly branded searches for Layburn Hodgins in New Zealand rose 32.5% over 12 measured months, from 400 to 530 in September 2026.

  3. Estimated monthly branded searches for Cavell Leitch in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

  4. Estimated monthly branded searches for Lane Neave in New Zealand fell 16.1% over 12 measured months, from 930 to 780 in September 2026.

How are Godfreys Law’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Godfreys Law’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • godfreys law

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How the Brand Demand Index is measured

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