Brandwave

Godfreys Law vs Layburn Hodgins:Which is more popular?

In September 2026, Godfreys Law had more branded searches than Layburn Hodgins among Christchurch law firms in New Zealand. Godfreys Law had about 590 branded searches, while Layburn Hodgins had 530. Godfreys Law made up 12.4% of all Christchurch law firm searches we track, and Layburn Hodgins accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about Christchurch law firms, Godfreys Law appeared in two of the four answers and Layburn Hodgins in none.

Among Christchurch law firms in New Zealand in September 2026

Who do people search for more?

Godfreys Law, about 11% more searches than Layburn Hodgins

Godfreys Law 590 searchesLayburn Hodgins 530 searches

Who does AI mention more?

Godfreys Law, mentioned in 2 of 4 answers, Layburn Hodgins in 0

Godfreys Law in 2 of 4Layburn Hodgins in 0 of 4

Who does AI recommend more?

Godfreys Law, the only one of the two named

Godfreys Law first in 2Layburn Hodgins never named

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Top Christchurch law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Godfreys Law was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Layburn Hodgins did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Saunders & Co1st
  2. Cavell Leitch2nd
  3. Lane Neave3rd
  4. Godfreys Law4th
  5. Layburn Hodgins–
  6. Mortlock McCormack Law–
  7. Harmans–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Saunders & Co3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lane Neave3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cavell Leitch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Godfreys Law2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Layburn Hodgins0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mortlock McCormack Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harmans0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Christchurch law firms

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Godfreys Law or Layburn Hodgins more popular in search?

This chart shows how often people search Google for Godfreys Law and Layburn Hodgins by name. Each line represents a brand's share of searches for all seven Christchurch law firms we track, month by month, from searches in New Zealand.

Godfreys Law and Layburn Hodgins among Christchurch law firms in New Zealand, by month

Share of searches by month for Godfreys Law, Layburn Hodgins. The figures are in the table below the chart.

View monthly share of searches table
MonthSaunders & CoLane NeaveCavell LeitchGodfreys LawLayburn HodginsMortlock McCormack LawHarmans
Oct 202532.5%18.9%17.8%12%8.1%9.7%1%
Nov 202534.4%17.2%15.5%10.3%10.8%10.3%1.5%
Dec 202533.2%19.7%18.4%10%8.7%8.2%1.8%
Jan 202634.9%17.4%15.8%12.9%9.1%8.6%1.3%
Feb 202633.9%19.9%15.3%10.2%9.1%10.2%1.5%
Mar 202630.4%26.8%16%9.4%6.9%9.4%1.1%
Apr 202632.7%19.4%18%9.8%8.8%9.8%1.4%
May 202631.7%18.8%14.3%11.7%10.3%11.7%1.4%
Jun 202632.5%19.1%14.6%12%10.6%9.8%1.4%
Jul 202635.3%17.2%13%13%9.3%10.6%1.5%
Aug 202633.7%16.2%15.2%12.4%10.9%10.1%1.5%
Sep 202633.5%16.4%15.1%12.4%11.1%10.1%1.5%

How has the Godfreys Law and Layburn Hodgins comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch law firms in September 2026?

1 change
  1. Estimated monthly branded searches for Layburn Hodgins in New Zealand rose 32.5% over 12 measured months, from 400 to 530 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Godfreys Law’s and Layburn Hodgins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Godfreys Law

1 branded search term

  • godfreys law

Layburn Hodgins

2 branded search terms

  • layburn hodgins
  • layburn hodgins lawyers

How the Brand Demand Index is measured

Other head-to-heads among Christchurch law firms

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