How popular isSaunders & Co?
In September 2026, people searched for Saunders & Co by name about 2,900 times in New Zealand, a 20.8% increase from the previous year. These searches made up 33.5% of all New Zealand Christchurch law firm searches, placing Saunders & Co first out of seven firms. When we asked both ChatGPT and Google AI Overviews about Christchurch law firms, Saunders & Co appeared in three of the four answers and was the most recommended of the seven.
Saunders & Co is the most searched of 7 competitors and the most recommended in AI answers.
Saunders & CoShare of searches 33.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Lane NeaveShare of searches 16.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Cavell LeitchShare of searches 15.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd- Godfreys LawShare of searches 12.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Layburn HodginsShare of searches 11.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top Christchurch law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Saunders & Co was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Saunders & Co is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Saunders & Co3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Lane Neave3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cavell Leitch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Godfreys Law2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Layburn Hodgins0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mortlock McCormack Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Harmans0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Christchurch law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best law firms in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best law firm in Christchurch, New Zealand for legal advice?”
Searched Google, AI Overview
“law firm christchurch”
Searched Google, AI Overview
“christchurch lawyers”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Christchurch law firms compete with Saunders & Co?
Share of searches by month for Saunders & Co, Lane Neave, Cavell Leitch, Godfreys Law, Layburn Hodgins, Mortlock McCormack Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | Saunders & Co | Lane Neave | Cavell Leitch | Godfreys Law | Layburn Hodgins | Mortlock McCormack Law | Harmans |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 18.9% | 17.8% | 12% | 8.1% | 9.7% | 1% |
| Nov 2025 | 34.4% | 17.2% | 15.5% | 10.3% | 10.8% | 10.3% | 1.5% |
| Dec 2025 | 33.2% | 19.7% | 18.4% | 10% | 8.7% | 8.2% | 1.8% |
| Jan 2026 | 34.9% | 17.4% | 15.8% | 12.9% | 9.1% | 8.6% | 1.3% |
| Feb 2026 | 33.9% | 19.9% | 15.3% | 10.2% | 9.1% | 10.2% | 1.5% |
| Mar 2026 | 30.4% | 26.8% | 16% | 9.4% | 6.9% | 9.4% | 1.1% |
| Apr 2026 | 32.7% | 19.4% | 18% | 9.8% | 8.8% | 9.8% | 1.4% |
| May 2026 | 31.7% | 18.8% | 14.3% | 11.7% | 10.3% | 11.7% | 1.4% |
| Jun 2026 | 32.5% | 19.1% | 14.6% | 12% | 10.6% | 9.8% | 1.4% |
| Jul 2026 | 35.3% | 17.2% | 13% | 13% | 9.3% | 10.6% | 1.5% |
| Aug 2026 | 33.7% | 16.2% | 15.2% | 12.4% | 10.9% | 10.1% | 1.5% |
| Sep 2026 | 33.5% | 16.4% | 15.1% | 12.4% | 11.1% | 10.1% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.5% | 1.6K | 0% | -0.1 points | |
| 2, held 2nd | 16.4% | 780 | +1.3% | +0.1 points | |
| 3, held 3rd | 15.1% | 720 | 0% | -0.1 points | |
| 4, held 4th | 12.4% | 590 | 0% | -0.1 points | |
| 5, held 5th | 11.1% | 530 | +1.9% | +0.2 points | |
| 6, held 6th | 10.1% | 480 | 0% | 0 points | |
| 7, held 7th | 1.5% | 70 | 0% | 0 points |
33.5%
Held 1st. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
16.4%
Held 2nd. 780 estimated branded searches, +1.3% vs prior month. Share +0.1 points.
15.1%
Held 3rd. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.
12.4%
Held 4th. 590 estimated branded searches, 0% vs prior month. Share -0.1 points.
11.1%
Held 5th. 530 estimated branded searches, +1.9% vs prior month. Share +0.2 points.
10.1%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
7.
Harmans1.5%
Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Saunders & Co and its closest rivals
Every comparison with Saunders & Co
6 comparisons
How has branded search demand for Saunders & Co changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Saunders & Co in New Zealand rose from 2.4K to 2.9K.
- Across the 12 months ending September 2026, Saunders & Co’s share of searches among Christchurch law firms in New Zealand increased from 32.5% to 33.5%.
- Across the 12 months ending September 2026, Saunders & Co’s share of searches among Christchurch law firms in New Zealand peaked at 35.3% in July 2026 and was lowest at 30.4% in March 2026.
How did search popularity change for New Zealand Christchurch law firms in September 2026?
4 changes
Estimated monthly branded searches for Harmans in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.
Estimated monthly branded searches for Layburn Hodgins in New Zealand rose 32.5% over 12 measured months, from 400 to 530 in September 2026.
Estimated monthly branded searches for Cavell Leitch in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Estimated monthly branded searches for Lane Neave in New Zealand fell 16.1% over 12 measured months, from 930 to 780 in September 2026.
How are Saunders & Co’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Saunders & Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
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