Layburn Hodgins vs Saunders & Co:Which is more popular by branded search in New Zealand?
In August 2026, Saunders & Co had more branded searches than Layburn Hodgins among christchurch law firms in New Zealand. Saunders & Co was estimated to have 2.4K branded searches compared to Layburn Hodgins’ 680, and held a 43.7% Share of Search versus Layburn Hodgins’ 12.3%.
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Which is more popular in search, Layburn Hodgins or Saunders & Co?
Compare Christchurch law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Saunders & Co, Layburn Hodgins. The figures are in the table below the chart.
View monthly share of search table
| Month | Saunders & Co | Mortlock McCormack Law | Harmans | Layburn Hodgins |
|---|---|---|---|---|
| Oct 2025 | 48% | 23.5% | 16.1% | 12.4% |
| Nov 2025 | 43% | 25.8% | 17.6% | 13.5% |
| Dec 2025 | 45.3% | 23% | 19.2% | 12.6% |
| Jan 2026 | 45.5% | 23.1% | 19.3% | 12.1% |
| Feb 2026 | 41.5% | 25.9% | 21.1% | 11.5% |
| Mar 2026 | 47.2% | 23.5% | 18.5% | 10.7% |
| Apr 2026 | 39.6% | 30.2% | 16.9% | 13.3% |
| May 2026 | 43.9% | 26.4% | 17.7% | 12% |
| Jun 2026 | 45.9% | 22.7% | 18.9% | 12.6% |
| Jul 2026 | 43.9% | 26.4% | 17.7% | 12% |
| Aug 2026 | 43.7% | 26.3% | 17.6% | 12.3% |
| Sep 2026 | — | — | — | — |
How has the Layburn Hodgins and Saunders & Co comparison changed over the last 12 months?
3 findings
- Saunders & Co was ahead of Layburn Hodgins in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Layburn Hodgins’ estimated Share of Search among christchurch law firms in New Zealand moved from 12.4% to 12.3%, and its estimated monthly branded searches moved from 620 to 680.
- Across the 11 months ending August 2026, Saunders & Co’s estimated Share of Search among christchurch law firms in New Zealand moved from 48% to 43.7%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for New Zealand christchurch law firms in August 2026?
0 changes
Neither Layburn Hodgins nor Saunders & Co moved beyond provider rounding among christchurch law firms in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Layburn Hodgins’ and Saunders & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Layburn Hodgins
2 branded search terms
- layburn hodgins
- layburn hodgins lawyers
Saunders & Co
3 branded search terms
- saunders & co
- saunders & co solicitors
- saunders and co
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.