Brandwave

Hotel d'Urville vs Scenic Hotel Marlborough:Which is more popular in New Zealand?

In October 2026, Scenic Hotel Marlborough had more branded searches than Hotel d'Urville among Blenheim hotels and accommodation in New Zealand. Scenic Hotel Marlborough had about 2,400 branded searches, while Hotel d'Urville had 800. Scenic Hotel Marlborough made up 39.3% of all Blenheim hotels and accommodation searches we track, and Hotel d'Urville accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about Blenheim hotels and accommodation, Scenic Hotel Marlborough appeared in two of the three answers and Hotel d'Urville in none.

Among Blenheim hotels and accommodation in New Zealand in October 2026

Who do people search for more?

Scenic Hotel Marlborough, about 3 searches for every 1 for Hotel d'Urville

Scenic Hotel Marlborough 2.4K searchesHotel d'Urville 800 searches

Who does AI mention more?

Scenic Hotel Marlborough, mentioned in 2 of 3 answers, Hotel d'Urville in 0

Scenic Hotel Marlborough in 2 of 3Hotel d'Urville in 0 of 3

Who does AI recommend more?

Scenic Hotel Marlborough, the only one of the two named

Scenic Hotel Marlborough first in 2Hotel d'Urville never named

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Top Blenheim hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, Scenic Hotel Marlborough was mentioned in two out of three: in two of the three ChatGPT answers. Hotel d'Urville did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 14th Lane Urban Hotel1st
  2. The Marlborough2nd
  3. Carnmore Chateau Marlborough3rd
  4. Scenic Hotel Marlborough4th
  5. Hotel d'Urville–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Blenheim hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Hotel d'Urville or Scenic Hotel Marlborough more popular in search?

This chart shows how often people search Google for Hotel d'Urville and Scenic Hotel Marlborough by name. Each line represents a brand's share of searches for all five Blenheim hotels and accommodation we track, month by month, from searches in New Zealand.

Hotel d'Urville and Scenic Hotel Marlborough among Blenheim hotels and accommodation in New Zealand, by month

Share of searches by month for Scenic Hotel Marlborough, Hotel d'Urville. The figures are in the table below the chart.

View monthly share of searches table
MonthCarnmore Chateau MarlboroughScenic Hotel MarlboroughHotel d'UrvilleThe Marlborough14th Lane Urban Hotel
Nov 202547.5%39.8%10.4%1.9%0.41%
Dec 202548.9%35.4%13.3%2.2%0.24%
Jan 202651.7%31.3%14.2%2.4%0.43%
Feb 202650.4%31.2%16.4%1.8%0.26%
Mar 202647.3%35%15.2%2.2%0.36%
Apr 202647.9%34.3%15.6%1.9%0.29%
May 202648.7%32.6%16.8%1.4%0.51%
Jun 202649.1%32.8%16%1.7%0.34%
Jul 202652%29.8%15.8%1.9%0.56%
Aug 202651.4%32.4%13.7%2.2%0.34%
Sep 202651.9%34.4%11.8%1.1%0.9%
Oct 202644.7%39.3%13.1%2.3%0.65%

How has branded search for Hotel d'Urville and Scenic Hotel Marlborough changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Blenheim hotels and accommodation in October 2026?

2 changes

  1. In October 2026, Scenic Hotel Marlborough gained share of searches among Blenheim hotels and accommodation in New Zealand, from 34.4% to 39.3%.

  2. In October 2026, Hotel d'Urville gained share of searches among Blenheim hotels and accommodation in New Zealand, from 11.8% to 13.1%.

How are Hotel d'Urville’s and Scenic Hotel Marlborough’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hotel d'Urville’s and Scenic Hotel Marlborough’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hotel d'Urville

3 branded search terms

  • durville hotel blenheim
  • hotel d urville
  • hotel durville

Scenic Hotel Marlborough

1 branded search term

  • scenic hotel blenheim

How the Brand Demand Index is measured

Other head-to-heads among Blenheim hotels and accommodation

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