How popular isScenic Hotel Marlborough in search?
In August 2026, there were an estimated 1.9K branded searches for Scenic Hotel Marlborough in New Zealand which is down 34.5% over the last 11 months. Scenic Hotel Marlborough holds 33.3% estimated Share of Search among New Zealand blenheim hotels and accommodation and is ranked 2nd of 3 competitors for search popularity.
Carnmore Chateau Marlborough52.7%
Scenic Hotel Marlborough33.3%
Hotel d'Urville14%
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Which blenheim hotels and accommodation compete with Scenic Hotel Marlborough?
Share of Search by month for Carnmore Chateau Marlborough, Scenic Hotel Marlborough, Hotel d'Urville. The figures are in the table below the chart.
View monthly share of search table
| Month | Carnmore Chateau Marlborough | Scenic Hotel Marlborough | Hotel d'Urville |
|---|---|---|---|
| Oct 2025 | 50.2% | 41% | 8.8% |
| Nov 2025 | 48.6% | 40.7% | 10.7% |
| Dec 2025 | 50.1% | 36.3% | 13.6% |
| Jan 2026 | 53.2% | 32.2% | 14.6% |
| Feb 2026 | 51.5% | 31.8% | 16.7% |
| Mar 2026 | 48.5% | 35.9% | 15.6% |
| Apr 2026 | 49% | 35.1% | 15.9% |
| May 2026 | 49.7% | 33.2% | 17.1% |
| Jun 2026 | 50.2% | 33.5% | 16.4% |
| Jul 2026 | 53.2% | 30.5% | 16.2% |
| Aug 2026 | 52.7% | 33.3% | 14% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.7% | 3K | +7.9% | -0.5 points | |
| 2, held 2nd | 33.3% | 1.9K | +18.8% | +2.7 points | |
| 3, held 3rd | 14% | 800 | -5.9% | -2.2 points |
1.
Carnmore Chateau Marlborough52.7%
held 1st · 3K estimated branded searches · +7.9% vs prior month · -0.5 points
33.3%
held 2nd · 1.9K estimated branded searches · +18.8% vs prior month · +2.7 points
14%
held 3rd · 800 estimated branded searches · -5.9% vs prior month · -2.2 points
Compare search popularity between Scenic Hotel Marlborough and its closest rivals
How has branded search demand for Scenic Hotel Marlborough changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Scenic Hotel Marlborough in New Zealand fell from 2.9K to 1.9K.
- Across the 11 months ending August 2026, Scenic Hotel Marlborough’s estimated Share of Search among blenheim hotels and accommodation in New Zealand decreased from 41% to 33.3%.
- Across the 11 months ending August 2026, Scenic Hotel Marlborough’s estimated Share of Search among blenheim hotels and accommodation in New Zealand peaked at 41% in October 2025 and was lowest at 30.5% in July 2026.
How did search popularity change for New Zealand blenheim hotels and accommodation in August 2026?
3 changes
In August 2026, Scenic Hotel Marlborough gained estimated Share of Search among blenheim hotels and accommodation in New Zealand, from 30.5% to 33.3%.
In August 2026, Hotel d'Urville lost estimated Share of Search among blenheim hotels and accommodation in New Zealand, from 16.2% to 14%.
In August 2026, Carnmore Chateau Marlborough lost estimated Share of Search among blenheim hotels and accommodation in New Zealand, from 53.2% to 52.7%.
How is Scenic Hotel Marlborough measured?
Brandwave collects information about searches that people make online using Scenic Hotel Marlborough’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- scenic hotel blenheim
Who owns Scenic Hotel Marlborough?
Scenic Hotel Marlborough is owned by Scenic Hotel Group. Brandwave also tracks Scenic Hotel Group, Scenic Hotel Southern Cross and Scenic Hotel Te Pania, owned by the same company, in New Zealand.
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Is Scenic Hotel Marlborough your brand?
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