Brandwave

How popular isScenic Hotel Marlborough?

In October 2026, people searched for Scenic Hotel Marlborough by name about 2,400 times in New Zealand, a 17.2% decrease from the previous year. These searches made up 39.3% of all New Zealand Blenheim hotels and accommodation searches, placing Scenic Hotel Marlborough second out of five brands. When we asked both ChatGPT and Google AI Overviews about Blenheim hotels and accommodation, Scenic Hotel Marlborough appeared in two of the three answers and was the fourth most recommended of the five.

Search and AI answers in October 2026

Scenic Hotel Marlborough is the second most searched of 5 competitors and the fourth most recommended in the AI answers we collected.

  1. Carnmore Chateau MarlboroughShare of searches 44.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. Scenic Hotel MarlboroughShare of searches 39.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Hotel d'UrvilleShare of searches 13.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. The MarlboroughShare of searches 2.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. 14th Lane Urban HotelShare of searches 0.65%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
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Top Blenheim hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, Scenic Hotel Marlborough was mentioned in two out of three: in two of the three ChatGPT answers. Scenic Hotel Marlborough is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 14th Lane Urban Hotel1st
  2. The Marlborough2nd
  3. Carnmore Chateau Marlborough3rd
  4. Scenic Hotel Marlborough4th
  5. Hotel d'Urville–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Blenheim hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Scenic Hotel Marlborough compared with other New Zealand Blenheim hotels and accommodation?

Scenic Hotel Marlborough against Blenheim hotels and accommodation in New Zealand, by month

Share of searches by month for Carnmore Chateau Marlborough, Scenic Hotel Marlborough, Hotel d'Urville, The Marlborough. The figures are in the table below the chart.

View monthly share of searches table
MonthCarnmore Chateau MarlboroughScenic Hotel MarlboroughHotel d'UrvilleThe Marlborough14th Lane Urban Hotel
Nov 202547.5%39.8%10.4%1.9%0.41%
Dec 202548.9%35.4%13.3%2.2%0.24%
Jan 202651.7%31.3%14.2%2.4%0.43%
Feb 202650.4%31.2%16.4%1.8%0.26%
Mar 202647.3%35%15.2%2.2%0.36%
Apr 202647.9%34.3%15.6%1.9%0.29%
May 202648.7%32.6%16.8%1.4%0.51%
Jun 202649.1%32.8%16%1.7%0.34%
Jul 202652%29.8%15.8%1.9%0.56%
Aug 202651.4%32.4%13.7%2.2%0.34%
Sep 202651.9%34.4%11.8%1.1%0.9%
Oct 202644.7%39.3%13.1%2.3%0.65%

  1. 1.Carnmore Chateau Marlborough

    44.7%

    Held 1st. 2.7K estimated branded searches, -4.9% vs prior month. Share -7.2 points.

  2. 2.Scenic Hotel Marlborough

    39.3%

    Held 2nd. 2.4K estimated branded searches, +26.3% vs prior month. Share +4.9 points.

  3. 3.Hotel d'Urville

    13.1%

    Held 3rd. 800 estimated branded searches, +23.1% vs prior month. Share +1.3 points.

  4. 4.The Marlborough

    2.3%

    Held 4th. 140 estimated branded searches, +133.3% vs prior month. Share +1.2 points.

  5. 5.14th Lane Urban Hotel

    0.65%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share -0.2 points.

Compare popularity between Scenic Hotel Marlborough and its closest rivals

Every comparison with Scenic Hotel Marlborough

4 comparisons

How has branded search demand for Scenic Hotel Marlborough changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Scenic Hotel Marlborough in New Zealand fell from 2.9K to 2.4K.
  • Across the 12 months ending October 2026, Scenic Hotel Marlborough’s share of searches among Blenheim hotels and accommodation in New Zealand decreased from 39.8% to 39.3%.
  • Across the 12 months ending October 2026, Scenic Hotel Marlborough’s share of searches among Blenheim hotels and accommodation in New Zealand peaked at 39.8% in November 2025 and was lowest at 29.8% in July 2026.

How did search popularity change for New Zealand Blenheim hotels and accommodation in October 2026?

5 changes

  1. In October 2026, Scenic Hotel Marlborough gained share of searches among Blenheim hotels and accommodation in New Zealand, from 34.4% to 39.3%.

  2. In October 2026, Hotel d'Urville gained share of searches among Blenheim hotels and accommodation in New Zealand, from 11.8% to 13.1%.

  3. In October 2026, The Marlborough gained share of searches among Blenheim hotels and accommodation in New Zealand, from 1.1% to 2.3%.

  4. In October 2026, Carnmore Chateau Marlborough lost share of searches among Blenheim hotels and accommodation in New Zealand, from 51.9% to 44.7%.

  5. Estimated monthly branded searches for 14th Lane Urban Hotel in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in October 2026.

How are Scenic Hotel Marlborough’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Scenic Hotel Marlborough’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • scenic hotel blenheim

How the Brand Demand Index is measured

Who owns Scenic Hotel Marlborough?

Scenic Hotel Marlborough is owned by Scenic Hotel Group. Brandwave also tracks Scenic Hotel Group, Scenic Hotel Southern Cross and Scenic Hotel Te Pania, owned by the same company, in New Zealand.

Do you work for Scenic Hotel Marlborough? To request corrections or removal please contact us via our support page and we will be happy to assist.

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