Brandwave

Scenic Hotel Marlborough vs The Marlborough:Which is more popular in New Zealand?

In October 2026, Scenic Hotel Marlborough had more branded searches than The Marlborough among Blenheim hotels and accommodation in New Zealand. Scenic Hotel Marlborough had about 2,400 branded searches, while The Marlborough had 140. Scenic Hotel Marlborough made up 39.3% of all Blenheim hotels and accommodation searches we track, and The Marlborough accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about Blenheim hotels and accommodation, The Marlborough appeared in all three answers and Scenic Hotel Marlborough in two. The Marlborough was mentioned before Scenic Hotel Marlborough in every answer.

Among Blenheim hotels and accommodation in New Zealand in October 2026

Who do people search for more?

Scenic Hotel Marlborough, about 17 searches for every 1 for The Marlborough

Scenic Hotel Marlborough 2.4K searchesThe Marlborough 140 searches

Who does AI mention more?

The Marlborough, mentioned in every answer we collected

The Marlborough in 3 of 3Scenic Hotel Marlborough in 2 of 3

Who does AI recommend more?

The Marlborough, named ahead of Scenic Hotel Marlborough in every answer

The Marlborough first in 3Scenic Hotel Marlborough never first

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Top Blenheim hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Marlborough appeared in all three answers. Scenic Hotel Marlborough was mentioned in two out of three: in two of the three ChatGPT answers. The Marlborough was listed before Scenic Hotel Marlborough in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 14th Lane Urban Hotel1st
  2. The Marlborough2nd
  3. Carnmore Chateau Marlborough3rd
  4. Scenic Hotel Marlborough4th
  5. Hotel d'Urville–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Blenheim hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Scenic Hotel Marlborough or The Marlborough more popular in search?

This chart shows how often people search Google for Scenic Hotel Marlborough and The Marlborough by name. Each line represents a brand's share of searches for all five Blenheim hotels and accommodation we track, month by month, from searches in New Zealand.

Scenic Hotel Marlborough and The Marlborough among Blenheim hotels and accommodation in New Zealand, by month

Share of searches by month for Scenic Hotel Marlborough, The Marlborough. The figures are in the table below the chart.

View monthly share of searches table
MonthCarnmore Chateau MarlboroughScenic Hotel MarlboroughHotel d'UrvilleThe Marlborough14th Lane Urban Hotel
Nov 202547.5%39.8%10.4%1.9%0.41%
Dec 202548.9%35.4%13.3%2.2%0.24%
Jan 202651.7%31.3%14.2%2.4%0.43%
Feb 202650.4%31.2%16.4%1.8%0.26%
Mar 202647.3%35%15.2%2.2%0.36%
Apr 202647.9%34.3%15.6%1.9%0.29%
May 202648.7%32.6%16.8%1.4%0.51%
Jun 202649.1%32.8%16%1.7%0.34%
Jul 202652%29.8%15.8%1.9%0.56%
Aug 202651.4%32.4%13.7%2.2%0.34%
Sep 202651.9%34.4%11.8%1.1%0.9%
Oct 202644.7%39.3%13.1%2.3%0.65%

How has branded search for Scenic Hotel Marlborough and The Marlborough changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Blenheim hotels and accommodation in October 2026?

2 changes

  1. In October 2026, Scenic Hotel Marlborough gained share of searches among Blenheim hotels and accommodation in New Zealand, from 34.4% to 39.3%.

  2. In October 2026, The Marlborough gained share of searches among Blenheim hotels and accommodation in New Zealand, from 1.1% to 2.3%.

How are Scenic Hotel Marlborough’s and The Marlborough’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Scenic Hotel Marlborough’s and The Marlborough’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Scenic Hotel Marlborough

1 branded search term

  • scenic hotel blenheim

The Marlborough

2 branded search terms

  • the marlborough hotel
  • the marlborough lodge

How the Brand Demand Index is measured

Other head-to-heads among Blenheim hotels and accommodation

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