Brandwave

How popular isThe Marlborough?

In October 2026, people searched for The Marlborough by name about 140 times in New Zealand, about the same as the previous year. These searches made up 2.3% of all New Zealand Blenheim hotels and accommodation searches, placing The Marlborough fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about Blenheim hotels and accommodation, The Marlborough appeared in all answers and was the second most recommended of the five.

Search and AI answers in October 2026

The Marlborough is the fourth most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. Carnmore Chateau MarlboroughShare of searches 44.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. Scenic Hotel MarlboroughShare of searches 39.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Hotel d'UrvilleShare of searches 13.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. The MarlboroughShare of searches 2.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. 14th Lane Urban HotelShare of searches 0.65%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
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Top Blenheim hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Marlborough appeared in all three answers. The Marlborough is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 14th Lane Urban Hotel1st
  2. The Marlborough2nd
  3. Carnmore Chateau Marlborough3rd
  4. Scenic Hotel Marlborough4th
  5. Hotel d'Urville–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Blenheim hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for The Marlborough compared with other New Zealand Blenheim hotels and accommodation?

The Marlborough against Blenheim hotels and accommodation in New Zealand, by month

Share of searches by month for Carnmore Chateau Marlborough, Scenic Hotel Marlborough, Hotel d'Urville, The Marlborough. The figures are in the table below the chart.

View monthly share of searches table
MonthCarnmore Chateau MarlboroughScenic Hotel MarlboroughHotel d'UrvilleThe Marlborough14th Lane Urban Hotel
Nov 202547.5%39.8%10.4%1.9%0.41%
Dec 202548.9%35.4%13.3%2.2%0.24%
Jan 202651.7%31.3%14.2%2.4%0.43%
Feb 202650.4%31.2%16.4%1.8%0.26%
Mar 202647.3%35%15.2%2.2%0.36%
Apr 202647.9%34.3%15.6%1.9%0.29%
May 202648.7%32.6%16.8%1.4%0.51%
Jun 202649.1%32.8%16%1.7%0.34%
Jul 202652%29.8%15.8%1.9%0.56%
Aug 202651.4%32.4%13.7%2.2%0.34%
Sep 202651.9%34.4%11.8%1.1%0.9%
Oct 202644.7%39.3%13.1%2.3%0.65%

  1. 1.Carnmore Chateau Marlborough

    44.7%

    Held 1st. 2.7K estimated branded searches, -4.9% vs prior month. Share -7.2 points.

  2. 2.Scenic Hotel Marlborough

    39.3%

    Held 2nd. 2.4K estimated branded searches, +26.3% vs prior month. Share +4.9 points.

  3. 3.Hotel d'Urville

    13.1%

    Held 3rd. 800 estimated branded searches, +23.1% vs prior month. Share +1.3 points.

  4. 4.The Marlborough

    2.3%

    Held 4th. 140 estimated branded searches, +133.3% vs prior month. Share +1.2 points.

  5. 5.14th Lane Urban Hotel

    0.65%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share -0.2 points.

Compare popularity between The Marlborough and its closest rivals

Every comparison with The Marlborough

4 comparisons

How has branded search demand for The Marlborough changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for The Marlborough in New Zealand held steady at 140.
  • Across the 12 months ending October 2026, The Marlborough’s share of searches among Blenheim hotels and accommodation in New Zealand peaked at 2.4% in January 2026 and was lowest at 1.1% in September 2026.

How did search popularity change for New Zealand Blenheim hotels and accommodation in October 2026?

5 changes

  1. In October 2026, Scenic Hotel Marlborough gained share of searches among Blenheim hotels and accommodation in New Zealand, from 34.4% to 39.3%.

  2. In October 2026, Hotel d'Urville gained share of searches among Blenheim hotels and accommodation in New Zealand, from 11.8% to 13.1%.

  3. In October 2026, The Marlborough gained share of searches among Blenheim hotels and accommodation in New Zealand, from 1.1% to 2.3%.

  4. In October 2026, Carnmore Chateau Marlborough lost share of searches among Blenheim hotels and accommodation in New Zealand, from 51.9% to 44.7%.

  5. Estimated monthly branded searches for 14th Lane Urban Hotel in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in October 2026.

How are The Marlborough’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Marlborough’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the marlborough hotel
  • the marlborough lodge

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