Brandwave

14th Lane Urban Hotel vs The Marlborough:Which is more popular in New Zealand?

In October 2026, The Marlborough had more branded searches than 14th Lane Urban Hotel among Blenheim hotels and accommodation in New Zealand. The Marlborough had about 140 branded searches, while 14th Lane Urban Hotel had 40. The Marlborough made up 2.3% of all Blenheim hotels and accommodation searches we track, and 14th Lane Urban Hotel accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about Blenheim hotels and accommodation, both 14th Lane Urban Hotel and The Marlborough appeared in all three answers. 14th Lane Urban Hotel was mentioned before The Marlborough in two out of three answers.

Among Blenheim hotels and accommodation in New Zealand in October 2026

Who do people search for more?

The Marlborough, about 4 searches for every 1 for 14th Lane Urban Hotel

The Marlborough 140 searches14th Lane Urban Hotel 40 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

14th Lane Urban Hotel in 3 of 3The Marlborough in 3 of 3

Who does AI recommend more?

14th Lane Urban Hotel, named ahead of The Marlborough in 2 of 3 answers

14th Lane Urban Hotel first in 2The Marlborough first in 1

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Top Blenheim hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, both 14th Lane Urban Hotel and The Marlborough showed up in all three answers. 14th Lane Urban Hotel was listed before The Marlborough in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 14th Lane Urban Hotel1st
  2. The Marlborough2nd
  3. Carnmore Chateau Marlborough3rd
  4. Scenic Hotel Marlborough4th
  5. Hotel d'Urville–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Blenheim hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is 14th Lane Urban Hotel or The Marlborough more popular in search?

This chart shows how often people search Google for 14th Lane Urban Hotel and The Marlborough by name. Each line represents a brand's share of searches for all five Blenheim hotels and accommodation we track, month by month, from searches in New Zealand.

14th Lane Urban Hotel and The Marlborough among Blenheim hotels and accommodation in New Zealand, by month

Share of searches by month for The Marlborough, 14th Lane Urban Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthCarnmore Chateau MarlboroughScenic Hotel MarlboroughHotel d'UrvilleThe Marlborough14th Lane Urban Hotel
Nov 202547.5%39.8%10.4%1.9%0.41%
Dec 202548.9%35.4%13.3%2.2%0.24%
Jan 202651.7%31.3%14.2%2.4%0.43%
Feb 202650.4%31.2%16.4%1.8%0.26%
Mar 202647.3%35%15.2%2.2%0.36%
Apr 202647.9%34.3%15.6%1.9%0.29%
May 202648.7%32.6%16.8%1.4%0.51%
Jun 202649.1%32.8%16%1.7%0.34%
Jul 202652%29.8%15.8%1.9%0.56%
Aug 202651.4%32.4%13.7%2.2%0.34%
Sep 202651.9%34.4%11.8%1.1%0.9%
Oct 202644.7%39.3%13.1%2.3%0.65%

How has branded search for 14th Lane Urban Hotel and The Marlborough changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Blenheim hotels and accommodation in October 2026?

2 changes

  1. In October 2026, The Marlborough gained share of searches among Blenheim hotels and accommodation in New Zealand, from 1.1% to 2.3%.

  2. Estimated monthly branded searches for 14th Lane Urban Hotel in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in October 2026.

How are 14th Lane Urban Hotel’s and The Marlborough’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 14th Lane Urban Hotel’s and The Marlborough’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

14th Lane Urban Hotel

1 branded search term

  • 14th lane

The Marlborough

2 branded search terms

  • the marlborough hotel
  • the marlborough lodge

How the Brand Demand Index is measured

Other head-to-heads among Blenheim hotels and accommodation

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