Carnmore Chateau Marlborough vs Hotel d'Urville:Which is more popular in New Zealand?
In October 2026, Carnmore Chateau Marlborough had more branded searches than Hotel d'Urville among Blenheim hotels and accommodation in New Zealand. Carnmore Chateau Marlborough had about 2,730 branded searches, while Hotel d'Urville had 800. Carnmore Chateau Marlborough made up 44.7% of all Blenheim hotels and accommodation searches we track, and Hotel d'Urville accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about Blenheim hotels and accommodation, Carnmore Chateau Marlborough appeared in all three answers and Hotel d'Urville in none.
Who do people search for more?
Carnmore Chateau Marlborough, about 3 searches for every 1 for Hotel d'Urville
Who does AI mention more?
Carnmore Chateau Marlborough, mentioned in every answer we collected
Who does AI recommend more?
Carnmore Chateau Marlborough, the only one of the two named
Follow Carnmore Chateau Marlborough vs Hotel d'Urville and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Blenheim hotels and accommodation in ChatGPT and Google AI Overviews
In three ChatGPT questions, Carnmore Chateau Marlborough appeared in all three answers. Hotel d'Urville did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Carnmore Chateau Marlborough3 of 3Named in 3 of 3 ChatGPT answers
The Marlborough3 of 3Named in 3 of 3 ChatGPT answers
14th Lane Urban Hotel3 of 3Named in 3 of 3 ChatGPT answers
Scenic Hotel Marlborough2 of 3Named in 2 of 3 ChatGPT answers
Hotel d'Urville0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Blenheim hotels and accommodation
3 answers
Asked ChatGPT
“Which hotel should I book in Blenheim, New Zealand?”
Asked ChatGPT
“What are the best hotels in Blenheim, New Zealand?”
Asked ChatGPT
“What's the best hotel in Blenheim, New Zealand for a short stay?”
Searched Google, AI Overview
“blenheim hotels”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“blenheim accommodation”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Carnmore Chateau Marlborough or Hotel d'Urville more popular in search?
This chart shows how often people search Google for Carnmore Chateau Marlborough and Hotel d'Urville by name. Each line represents a brand's share of searches for all five Blenheim hotels and accommodation we track, month by month, from searches in New Zealand.
Share of searches by month for Carnmore Chateau Marlborough, Hotel d'Urville. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carnmore Chateau Marlborough | Scenic Hotel Marlborough | Hotel d'Urville | The Marlborough | 14th Lane Urban Hotel |
|---|---|---|---|---|---|
| Nov 2025 | 47.5% | 39.8% | 10.4% | 1.9% | 0.41% |
| Dec 2025 | 48.9% | 35.4% | 13.3% | 2.2% | 0.24% |
| Jan 2026 | 51.7% | 31.3% | 14.2% | 2.4% | 0.43% |
| Feb 2026 | 50.4% | 31.2% | 16.4% | 1.8% | 0.26% |
| Mar 2026 | 47.3% | 35% | 15.2% | 2.2% | 0.36% |
| Apr 2026 | 47.9% | 34.3% | 15.6% | 1.9% | 0.29% |
| May 2026 | 48.7% | 32.6% | 16.8% | 1.4% | 0.51% |
| Jun 2026 | 49.1% | 32.8% | 16% | 1.7% | 0.34% |
| Jul 2026 | 52% | 29.8% | 15.8% | 1.9% | 0.56% |
| Aug 2026 | 51.4% | 32.4% | 13.7% | 2.2% | 0.34% |
| Sep 2026 | 51.9% | 34.4% | 11.8% | 1.1% | 0.9% |
| Oct 2026 | 44.7% | 39.3% | 13.1% | 2.3% | 0.65% |
How has branded search for Carnmore Chateau Marlborough and Hotel d'Urville changed in New Zealand over the last 12 months?
3 findings
- Carnmore Chateau Marlborough was ahead of Hotel d'Urville in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Carnmore Chateau Marlborough’s share of searches among Blenheim hotels and accommodation in New Zealand moved from 47.5% to 44.7%, and its estimated monthly branded searches moved from 3.5K to 2.7K.
- Across the 12 months ending October 2026, Hotel d'Urville’s share of searches among Blenheim hotels and accommodation in New Zealand moved from 10.4% to 13.1%, and its estimated monthly branded searches moved from 760 to 800.
How did search popularity change for New Zealand Blenheim hotels and accommodation in October 2026?
2 changes

In October 2026, Hotel d'Urville gained share of searches among Blenheim hotels and accommodation in New Zealand, from 11.8% to 13.1%.

In October 2026, Carnmore Chateau Marlborough lost share of searches among Blenheim hotels and accommodation in New Zealand, from 51.9% to 44.7%.
How are Carnmore Chateau Marlborough’s and Hotel d'Urville’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Carnmore Chateau Marlborough’s and Hotel d'Urville’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carnmore Chateau Marlborough
4 branded search terms
- carnmore chateau marlborough
- carnmore chateau marlborough blenheim
- chateau marlborough
- chateau marlborough blenheim
Hotel d'Urville
3 branded search terms
- durville hotel blenheim
- hotel d urville
- hotel durville
Other head-to-heads among Blenheim hotels and accommodation

Carnmore Chateau Marlborough vs Scenic Hotel Marlborough: compare popularity
Carnmore Chateau Marlborough vs The Marlborough: compare popularity
Scenic Hotel Marlborough vs Hotel d'Urville: compare popularity
Scenic Hotel Marlborough vs The Marlborough: compare popularity
Hotel d'Urville vs The Marlborough: compare popularity

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.