Brandwave

Hotel d'Urville vs The Marlborough:Which is more popular in New Zealand?

In October 2026, Hotel d'Urville had more branded searches than The Marlborough among Blenheim hotels and accommodation in New Zealand. Hotel d'Urville had about 800 branded searches, while The Marlborough had 140. Hotel d'Urville made up 13.1% of all Blenheim hotels and accommodation searches we track, and The Marlborough accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about Blenheim hotels and accommodation, The Marlborough appeared in all three answers and Hotel d'Urville in none.

Among Blenheim hotels and accommodation in New Zealand in October 2026

Who do people search for more?

Hotel d'Urville, about 6 searches for every 1 for The Marlborough

Hotel d'Urville 800 searchesThe Marlborough 140 searches

Who does AI mention more?

The Marlborough, mentioned in every answer we collected

The Marlborough in 3 of 3Hotel d'Urville in 0 of 3

Who does AI recommend more?

The Marlborough, the only one of the two named

The Marlborough first in 3Hotel d'Urville never named

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Top Blenheim hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Marlborough appeared in all three answers. Hotel d'Urville did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 14th Lane Urban Hotel1st
  2. The Marlborough2nd
  3. Carnmore Chateau Marlborough3rd
  4. Scenic Hotel Marlborough4th
  5. Hotel d'Urville–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Blenheim hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Hotel d'Urville or The Marlborough more popular in search?

This chart shows how often people search Google for Hotel d'Urville and The Marlborough by name. Each line represents a brand's share of searches for all five Blenheim hotels and accommodation we track, month by month, from searches in New Zealand.

Hotel d'Urville and The Marlborough among Blenheim hotels and accommodation in New Zealand, by month

Share of searches by month for Hotel d'Urville, The Marlborough. The figures are in the table below the chart.

View monthly share of searches table
MonthCarnmore Chateau MarlboroughScenic Hotel MarlboroughHotel d'UrvilleThe Marlborough14th Lane Urban Hotel
Nov 202547.5%39.8%10.4%1.9%0.41%
Dec 202548.9%35.4%13.3%2.2%0.24%
Jan 202651.7%31.3%14.2%2.4%0.43%
Feb 202650.4%31.2%16.4%1.8%0.26%
Mar 202647.3%35%15.2%2.2%0.36%
Apr 202647.9%34.3%15.6%1.9%0.29%
May 202648.7%32.6%16.8%1.4%0.51%
Jun 202649.1%32.8%16%1.7%0.34%
Jul 202652%29.8%15.8%1.9%0.56%
Aug 202651.4%32.4%13.7%2.2%0.34%
Sep 202651.9%34.4%11.8%1.1%0.9%
Oct 202644.7%39.3%13.1%2.3%0.65%

How has branded search for Hotel d'Urville and The Marlborough changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Blenheim hotels and accommodation in October 2026?

2 changes

  1. In October 2026, Hotel d'Urville gained share of searches among Blenheim hotels and accommodation in New Zealand, from 11.8% to 13.1%.

  2. In October 2026, The Marlborough gained share of searches among Blenheim hotels and accommodation in New Zealand, from 1.1% to 2.3%.

How are Hotel d'Urville’s and The Marlborough’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Hotel d'Urville’s and The Marlborough’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hotel d'Urville

3 branded search terms

  • durville hotel blenheim
  • hotel d urville
  • hotel durville

The Marlborough

2 branded search terms

  • the marlborough hotel
  • the marlborough lodge

How the Brand Demand Index is measured

Other head-to-heads among Blenheim hotels and accommodation

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