Brandwave

Carnmore Chateau Marlborough vs The Marlborough:Which is more popular in New Zealand?

In October 2026, Carnmore Chateau Marlborough had more branded searches than The Marlborough among Blenheim hotels and accommodation in New Zealand. Carnmore Chateau Marlborough had about 2,730 branded searches, while The Marlborough had 140. Carnmore Chateau Marlborough made up 44.7% of all Blenheim hotels and accommodation searches we track, and The Marlborough accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about Blenheim hotels and accommodation, both Carnmore Chateau Marlborough and The Marlborough appeared in all three answers. The Marlborough was mentioned before Carnmore Chateau Marlborough in two out of three answers.

Among Blenheim hotels and accommodation in New Zealand in October 2026

Who do people search for more?

Carnmore Chateau Marlborough, about 20 searches for every 1 for The Marlborough

Carnmore Chateau Marlborough 2.7K searchesThe Marlborough 140 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Carnmore Chateau Marlborough in 3 of 3The Marlborough in 3 of 3

Who does AI recommend more?

The Marlborough, named ahead of Carnmore Chateau Marlborough in 2 of 3 answers

The Marlborough first in 2Carnmore Chateau Marlborough first in 1

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Top Blenheim hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Carnmore Chateau Marlborough and The Marlborough showed up in all three answers. The Marlborough was listed before Carnmore Chateau Marlborough in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 14th Lane Urban Hotel1st
  2. The Marlborough2nd
  3. Carnmore Chateau Marlborough3rd
  4. Scenic Hotel Marlborough4th
  5. Hotel d'Urville–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Blenheim hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Carnmore Chateau Marlborough or The Marlborough more popular in search?

This chart shows how often people search Google for Carnmore Chateau Marlborough and The Marlborough by name. Each line represents a brand's share of searches for all five Blenheim hotels and accommodation we track, month by month, from searches in New Zealand.

Carnmore Chateau Marlborough and The Marlborough among Blenheim hotels and accommodation in New Zealand, by month

Share of searches by month for Carnmore Chateau Marlborough, The Marlborough. The figures are in the table below the chart.

View monthly share of searches table
MonthCarnmore Chateau MarlboroughScenic Hotel MarlboroughHotel d'UrvilleThe Marlborough14th Lane Urban Hotel
Nov 202547.5%39.8%10.4%1.9%0.41%
Dec 202548.9%35.4%13.3%2.2%0.24%
Jan 202651.7%31.3%14.2%2.4%0.43%
Feb 202650.4%31.2%16.4%1.8%0.26%
Mar 202647.3%35%15.2%2.2%0.36%
Apr 202647.9%34.3%15.6%1.9%0.29%
May 202648.7%32.6%16.8%1.4%0.51%
Jun 202649.1%32.8%16%1.7%0.34%
Jul 202652%29.8%15.8%1.9%0.56%
Aug 202651.4%32.4%13.7%2.2%0.34%
Sep 202651.9%34.4%11.8%1.1%0.9%
Oct 202644.7%39.3%13.1%2.3%0.65%

How has branded search for Carnmore Chateau Marlborough and The Marlborough changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Blenheim hotels and accommodation in October 2026?

2 changes

  1. In October 2026, The Marlborough gained share of searches among Blenheim hotels and accommodation in New Zealand, from 1.1% to 2.3%.

  2. In October 2026, Carnmore Chateau Marlborough lost share of searches among Blenheim hotels and accommodation in New Zealand, from 51.9% to 44.7%.

How are Carnmore Chateau Marlborough’s and The Marlborough’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Carnmore Chateau Marlborough’s and The Marlborough’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carnmore Chateau Marlborough

4 branded search terms

  • carnmore chateau marlborough
  • carnmore chateau marlborough blenheim
  • chateau marlborough
  • chateau marlborough blenheim

The Marlborough

2 branded search terms

  • the marlborough hotel
  • the marlborough lodge

How the Brand Demand Index is measured

Other head-to-heads among Blenheim hotels and accommodation

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