Vic Firth vs Zildjian:Which is more popular?
In September 2026, Zildjian had more branded searches than Vic Firth among stick bag brands in New Zealand. Zildjian had about 240 branded searches, while Vic Firth had 110. Zildjian made up 50% of all stick bag brand searches we track, and Vic Firth accounted for 22.9%. When we asked ChatGPT and Google AI Overviews about stick bag brands, Vic Firth appeared in all four answers and Zildjian in none.
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Top stick bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Vic Firth appeared in all four answers. Zildjian did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about stick bag brands
4 answers
Asked ChatGPT
“Which stick bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best stick bag brands in New Zealand?”
Asked ChatGPT
“What's the best stick bag brand in New Zealand for drum sticks?”
Searched Google, AI Overview
“best stick bag”
Searched Google, AI Overview
“drum bag for sticks”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Vic Firth or Zildjian more popular in search?
This chart shows how often people search Google for Vic Firth and Zildjian by name. Each line represents a brand's share of searches for all four stick bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Zildjian, Vic Firth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zildjian | Vic Firth | Meinl | Promark |
|---|---|---|---|---|
| Oct 2025 | 51.2% | 17.1% | 19.5% | 12.2% |
| Nov 2025 | 55.8% | 16.3% | 16.3% | 11.6% |
| Dec 2025 | 55.2% | 19% | 15.5% | 10.3% |
| Jan 2026 | 52.2% | 19.6% | 17.4% | 10.9% |
| Feb 2026 | 47.1% | 29.4% | 13.7% | 9.8% |
| Mar 2026 | 55.3% | 21.3% | 14.9% | 8.5% |
| Apr 2026 | 52.6% | 22.8% | 15.8% | 8.8% |
| May 2026 | 44.1% | 33.9% | 13.6% | 8.5% |
| Jun 2026 | 45.2% | 35.5% | 12.9% | 6.5% |
| Jul 2026 | 56% | 24% | 12% | 8% |
| Aug 2026 | 53.8% | 23.1% | 12.3% | 10.8% |
| Sep 2026 | 50% | 22.9% | 14.6% | 12.5% |
How has the Vic Firth and Zildjian comparison changed over the last 12 months?
3 findings
- Zildjian was ahead of Vic Firth in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Vic Firth’s share of searches among stick bag brands in New Zealand moved from 17.1% to 22.9%, and its estimated monthly branded searches moved from 70 to 110.
- Across the 12 months ending September 2026, Zildjian’s share of searches among stick bag brands in New Zealand moved from 51.2% to 50%, and its estimated monthly branded searches moved from 210 to 240.
How did search popularity change for New Zealand stick bag brands in September 2026?
2 changes
In September 2026, Zildjian lost share of searches among stick bag brands in New Zealand, from 53.8% to 50%.
Vic Firth’s share of searches among stick bag brands in New Zealand has lost ground for 3 months in a row, from 35.5% to 22.9% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Vic Firth’s and Zildjian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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