Black Hawk vs Royal Canin:Which is more popular?
In September 2026, Royal Canin had more branded searches than Black Hawk among pet food brands in New Zealand. Royal Canin had about 3,150 branded searches, while Black Hawk had 1,300. Royal Canin made up 22% of all pet food brand searches we track, and Black Hawk accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about pet food brands, Royal Canin appeared in all five answers and Black Hawk in three. Royal Canin was mentioned before Black Hawk in three out of five answers.
Who do people search for more?
Royal Canin, about 2 searches for every 1 for Black Hawk
Who does AI mention more?
Royal Canin, mentioned in every answer we collected
Who does AI recommend more?
Royal Canin, named ahead of Black Hawk in 3 of 5 answers
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Top pet food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Royal Canin appeared in all five answers. Black Hawk was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Royal Canin was listed before Black Hawk in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Royal Canin1st
ZIWI Peak2nd
Black Hawk3rd
Hill's4th
K9 Natural5th
Purina6th
Whiskas–
Pedigree–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ZIWI Peak5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hill's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Purina3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Black Hawk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- K9 Natural3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Whiskas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pedigree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet food brands
5 answers
Asked ChatGPT
“Which pet food brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet food brands in New Zealand?”
Asked ChatGPT
“What's the best pet food brand in New Zealand for dogs and cats?”
Searched Google, AI Overview
“dog food nz”
Searched Google, AI Overview
“premium dog food”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Black Hawk or Royal Canin more popular in search?
This chart shows how often people search Google for Black Hawk and Royal Canin by name. Each line represents a brand's share of searches for all eight pet food brands we track, month by month, from searches in New Zealand.
Share of searches by month for Royal Canin, Black Hawk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Canin | Hill's | Whiskas | Purina | ZIWI Peak | Black Hawk | Pedigree | K9 Natural |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 20.4% | 16.7% | 13.9% | 12% | 6.7% | 4.7% | 2% |
| Nov 2025 | 21.5% | 22.8% | 15.3% | 13.9% | 12.5% | 7.5% | 4.3% | 2.2% |
| Dec 2025 | 23.8% | 17.7% | 17.3% | 14.9% | 11.7% | 7.8% | 4.4% | 2.3% |
| Jan 2026 | 21.5% | 16% | 18.9% | 18.7% | 11.5% | 6.8% | 4.2% | 2.5% |
| Feb 2026 | 22.1% | 18.4% | 18.9% | 15.8% | 12.2% | 6.9% | 3.3% | 2.5% |
| Mar 2026 | 23.1% | 20.7% | 16.9% | 16.8% | 10.2% | 6.6% | 3.5% | 2.1% |
| Apr 2026 | 23.6% | 18% | 18% | 17.8% | 9.8% | 6.9% | 3.7% | 2.2% |
| May 2026 | 21.8% | 19.9% | 18% | 17.8% | 9.8% | 6.5% | 3.8% | 2.4% |
| Jun 2026 | 21.5% | 20.2% | 18.3% | 16.8% | 10.6% | 6.5% | 3.8% | 2.4% |
| Jul 2026 | 21.3% | 16.9% | 20.7% | 16.5% | 10.8% | 7.1% | 4.9% | 1.8% |
| Aug 2026 | 21.4% | 18.7% | 19.8% | 15.5% | 11.3% | 6.9% | 4.4% | 1.8% |
| Sep 2026 | 22% | 20.7% | 17.9% | 14.4% | 9.4% | 9.1% | 4.3% | 2.2% |
How has the Black Hawk and Royal Canin comparison changed over the last 12 months?
3 findings
- Royal Canin was ahead of Black Hawk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Hawk’s share of searches among pet food brands in New Zealand moved from 6.7% to 9.1%, and its estimated monthly branded searches moved from 880 to 1.3K.
- Across the 12 months ending September 2026, Royal Canin’s share of searches among pet food brands in New Zealand moved from 23.7% to 22%, and its estimated monthly branded searches held steady at 3.1K.
How did search popularity change for New Zealand pet food brands in September 2026?
2 changes
In September 2026, Black Hawk gained share of searches among pet food brands in New Zealand, from 6.9% to 9.1%.
In September 2026, Royal Canin gained share of searches among pet food brands in New Zealand, from 21.4% to 22%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Black Hawk’s and Royal Canin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Hawk
1 branded search term
- black hawk
Royal Canin
5 branded search terms
- royal canin
- royal canin gi
- royal canin hypo
- royal canin kitten
- royalcanin
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