Brandwave

Royal Canin vs ZIWI Peak:Which is more popular?

In September 2026, Royal Canin had more branded searches than ZIWI Peak among pet food brands in New Zealand. Royal Canin had about 3,150 branded searches, while ZIWI Peak had 1,350. Royal Canin made up 22% of all pet food brand searches we track, and ZIWI Peak accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about pet food brands, both Royal Canin and ZIWI Peak appeared in all five answers. Royal Canin was mentioned before ZIWI Peak in three out of five answers.

Among pet food brands in New Zealand in September 2026

Who do people search for more?

Royal Canin, about 2 searches for every 1 for ZIWI Peak

Royal Canin 3.1K searchesZIWI Peak 1.4K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Royal Canin in 5 of 5ZIWI Peak in 5 of 5

Who does AI recommend more?

Royal Canin, named ahead of ZIWI Peak in 3 of 5 answers

Royal Canin first in 3ZIWI Peak first in 2

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Top pet food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Royal Canin and ZIWI Peak showed up in all five answers. Royal Canin was listed before ZIWI Peak in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Canin1st
  2. ZIWI Peak2nd
  3. Black Hawk3rd
  4. Hill's4th
  5. K9 Natural5th
  6. Purina6th
  7. Whiskas–
  8. Pedigree–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZIWI Peak5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Purina3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black Hawk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • K9 Natural3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whiskas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pedigree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Royal Canin or ZIWI Peak more popular in search?

This chart shows how often people search Google for Royal Canin and ZIWI Peak by name. Each line represents a brand's share of searches for all eight pet food brands we track, month by month, from searches in New Zealand.

Royal Canin and ZIWI Peak among pet food brands in New Zealand, by month

Share of searches by month for Royal Canin, ZIWI Peak. The figures are in the table below the chart.

View monthly share of searches table
MonthRoyal CaninHill'sWhiskasPurinaZIWI PeakBlack HawkPedigreeK9 Natural
Oct 202523.7%20.4%16.7%13.9%12%6.7%4.7%2%
Nov 202521.5%22.8%15.3%13.9%12.5%7.5%4.3%2.2%
Dec 202523.8%17.7%17.3%14.9%11.7%7.8%4.4%2.3%
Jan 202621.5%16%18.9%18.7%11.5%6.8%4.2%2.5%
Feb 202622.1%18.4%18.9%15.8%12.2%6.9%3.3%2.5%
Mar 202623.1%20.7%16.9%16.8%10.2%6.6%3.5%2.1%
Apr 202623.6%18%18%17.8%9.8%6.9%3.7%2.2%
May 202621.8%19.9%18%17.8%9.8%6.5%3.8%2.4%
Jun 202621.5%20.2%18.3%16.8%10.6%6.5%3.8%2.4%
Jul 202621.3%16.9%20.7%16.5%10.8%7.1%4.9%1.8%
Aug 202621.4%18.7%19.8%15.5%11.3%6.9%4.4%1.8%
Sep 202622%20.7%17.9%14.4%9.4%9.1%4.3%2.2%

How has the Royal Canin and ZIWI Peak comparison changed over the last 12 months?

3 findings
  • Royal Canin was ahead of ZIWI Peak in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Royal Canin’s share of searches among pet food brands in New Zealand moved from 23.7% to 22%, and its estimated monthly branded searches held steady at 3.1K.
  • Across the 12 months ending September 2026, ZIWI Peak’s share of searches among pet food brands in New Zealand moved from 12% to 9.4%, and its estimated monthly branded searches moved from 1.6K to 1.4K.

How did search popularity change for New Zealand pet food brands in September 2026?

2 changes

  1. In September 2026, Royal Canin gained share of searches among pet food brands in New Zealand, from 21.4% to 22%.

  2. In September 2026, ZIWI Peak lost share of searches among pet food brands in New Zealand, from 11.3% to 9.4%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Royal Canin’s and ZIWI Peak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Royal Canin

5 branded search terms

  • royal canin
  • royal canin gi
  • royal canin hypo
  • royal canin kitten
  • royalcanin

ZIWI Peak

7 branded search terms

  • venison ziwi peak
  • ziwi
  • ziwi cat food
  • ziwi dog food
  • ziwi peak
  • ziwi pets
  • ziwipeak

How the Brand Demand Index is measured

Other head-to-heads among pet food brands

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