Brandwave

Hill's vs ZIWI Peak:Which is more popular?

In September 2026, Hill's had more branded searches than ZIWI Peak among pet food brands in New Zealand. Hill's had about 2,970 branded searches, while ZIWI Peak had 1,350. Hill's made up 20.7% of all pet food brand searches we track, and ZIWI Peak accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about pet food brands, ZIWI Peak appeared in all five answers and Hill's in four. ZIWI Peak was mentioned before Hill's in three out of five answers.

Among pet food brands in New Zealand in September 2026

Who do people search for more?

Hill's, about 2 searches for every 1 for ZIWI Peak

Hill's 3K searchesZIWI Peak 1.4K searches

Who does AI mention more?

ZIWI Peak, mentioned in every answer we collected

ZIWI Peak in 5 of 5Hill's in 4 of 5

Who does AI recommend more?

ZIWI Peak, named ahead of Hill's in 3 of 5 answers

ZIWI Peak first in 3Hill's first in 2

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Top pet food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ZIWI Peak appeared in all five answers. Hill's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ZIWI Peak was listed before Hill's in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Canin1st
  2. ZIWI Peak2nd
  3. Black Hawk3rd
  4. Hill's4th
  5. K9 Natural5th
  6. Purina6th
  7. Whiskas–
  8. Pedigree–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZIWI Peak5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Purina3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black Hawk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • K9 Natural3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whiskas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pedigree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hill's or ZIWI Peak more popular in search?

This chart shows how often people search Google for Hill's and ZIWI Peak by name. Each line represents a brand's share of searches for all eight pet food brands we track, month by month, from searches in New Zealand.

Hill's and ZIWI Peak among pet food brands in New Zealand, by month

Share of searches by month for Hill's, ZIWI Peak. The figures are in the table below the chart.

View monthly share of searches table
MonthRoyal CaninHill'sWhiskasPurinaZIWI PeakBlack HawkPedigreeK9 Natural
Oct 202523.7%20.4%16.7%13.9%12%6.7%4.7%2%
Nov 202521.5%22.8%15.3%13.9%12.5%7.5%4.3%2.2%
Dec 202523.8%17.7%17.3%14.9%11.7%7.8%4.4%2.3%
Jan 202621.5%16%18.9%18.7%11.5%6.8%4.2%2.5%
Feb 202622.1%18.4%18.9%15.8%12.2%6.9%3.3%2.5%
Mar 202623.1%20.7%16.9%16.8%10.2%6.6%3.5%2.1%
Apr 202623.6%18%18%17.8%9.8%6.9%3.7%2.2%
May 202621.8%19.9%18%17.8%9.8%6.5%3.8%2.4%
Jun 202621.5%20.2%18.3%16.8%10.6%6.5%3.8%2.4%
Jul 202621.3%16.9%20.7%16.5%10.8%7.1%4.9%1.8%
Aug 202621.4%18.7%19.8%15.5%11.3%6.9%4.4%1.8%
Sep 202622%20.7%17.9%14.4%9.4%9.1%4.3%2.2%

How has the Hill's and ZIWI Peak comparison changed over the last 12 months?

3 findings
  • Hill's was ahead of ZIWI Peak in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hill's’ share of searches among pet food brands in New Zealand moved from 20.4% to 20.7%, and its estimated monthly branded searches moved from 2.7K to 3K.
  • Across the 12 months ending September 2026, ZIWI Peak’s share of searches among pet food brands in New Zealand moved from 12% to 9.4%, and its estimated monthly branded searches moved from 1.6K to 1.4K.

How did search popularity change for New Zealand pet food brands in September 2026?

2 changes

  1. In September 2026, Hill's overtook Whiskas to rank 2nd among pet food brands in New Zealand, with 20.7% of the searches.

  2. In September 2026, ZIWI Peak lost share of searches among pet food brands in New Zealand, from 11.3% to 9.4%.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Hill's’ and ZIWI Peak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hill's

17 branded search terms

  • hill's
  • hill's cat food
  • hill's dog food
  • hill's pet food
  • hills
  • hills biome
  • hills cat food
  • hills derm complete
  • hills digestive care
  • hills dog food
  • hills gastrointestinal biome
  • hills metabolic
  • hills metabolic mobility
  • hills pet food
  • hills prescription diet
  • hills puppy food
  • hills science diet

ZIWI Peak

7 branded search terms

  • venison ziwi peak
  • ziwi
  • ziwi cat food
  • ziwi dog food
  • ziwi peak
  • ziwi pets
  • ziwipeak

How the Brand Demand Index is measured

Other head-to-heads among pet food brands

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