Edwards & Co vs Mocka:Which is more popular?
In September 2026, Mocka had more branded searches than Edwards & Co among baby high chair brands in New Zealand. Mocka had about 22,200 branded searches, while Edwards & Co had 3,920. Mocka made up 76.1% of all baby high chair brand searches we track, and Edwards & Co accounted for 13.4%. When we asked ChatGPT and Google AI Overviews about baby high chair brands, Mocka appeared in two of the four answers and Edwards & Co in none.
Who do people search for more?
Mocka, about 6 searches for every 1 for Edwards & Co
Who does AI mention more?
Mocka, mentioned in 2 of 4 answers, Edwards & Co in 0
Who does AI recommend more?
Mocka, the only one of the two named
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Top baby high chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mocka was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Edwards & Co did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stokke4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Mocka2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Edwards & Co0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about baby high chair brands
4 answers
Asked ChatGPT
“Which baby high chair brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby high chair brands in New Zealand?”
Asked ChatGPT
“What's the best baby high chair brand in New Zealand for a feeding seat?”
Searched Google, AI Overview
“high chair for baby”
Searched Google, AI Overview
“folding high chair nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Edwards & Co or Mocka more popular in search?
This chart shows how often people search Google for Edwards & Co and Mocka by name. Each line represents a brand's share of searches for all four baby high chair brands we track, month by month, from searches in New Zealand.
Share of searches by month for Mocka, Edwards & Co. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mocka | Edwards & Co | Stokke | Phil & Teds |
|---|---|---|---|---|
| Oct 2025 | 74.3% | 15.7% | 8% | 2% |
| Nov 2025 | 76.2% | 13.5% | 8.7% | 1.7% |
| Dec 2025 | 74.7% | 15.9% | 7.4% | 2% |
| Jan 2026 | 74.7% | 16.2% | 7.2% | 2% |
| Feb 2026 | 70.6% | 18.7% | 8.4% | 2.3% |
| Mar 2026 | 71.4% | 18.6% | 7.7% | 2.3% |
| Apr 2026 | 74.3% | 15.8% | 8.3% | 1.6% |
| May 2026 | 77.5% | 13.7% | 7.2% | 1.7% |
| Jun 2026 | 75.3% | 16.1% | 7% | 1.6% |
| Jul 2026 | 71.5% | 15.4% | 10.8% | 2.3% |
| Aug 2026 | 70.1% | 18.3% | 9.7% | 1.9% |
| Sep 2026 | 76.1% | 13.4% | 8.5% | 2% |
How has the Edwards & Co and Mocka comparison changed over the last 12 months?
3 findings
- Mocka was ahead of Edwards & Co in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby high chair brands in New Zealand moved from 15.7% to 13.4%, and its estimated monthly branded searches moved from 5.7K to 3.9K.
- Across the 12 months ending September 2026, Mocka’s share of searches among baby high chair brands in New Zealand moved from 74.3% to 76.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for New Zealand baby high chair brands in September 2026?
2 changes
In September 2026, Mocka gained share of searches among baby high chair brands in New Zealand, from 70.1% to 76.1%.
In September 2026, Edwards & Co lost share of searches among baby high chair brands in New Zealand, from 18.3% to 13.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Edwards & Co’s and Mocka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Edwards & Co
2 branded search terms
- edwards and co
- edwards co
Mocka
1 branded search term
- Mocka
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