Moana New Zealand vs Sealord:Which is more popular?
In September 2026, Moana New Zealand and Sealord were level in searches among seafood brands in New Zealand, with an estimated 1.6K branded searches each, at 21.9% of the total each. When we asked ChatGPT and Google AI Overviews about seafood brands, Sealord appeared in four of the five answers and Moana New Zealand in none.
Who do people search for more?
Moana New Zealand and Sealord are searched for about as often as each other.
Who does AI mention more?
Sealord, mentioned in 4 of 5 answers, Moana New Zealand in 0
Who does AI recommend more?
Sealord, the only one of the two named
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Top seafood brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sealord was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Moana New Zealand did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sealord4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Talley's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sanford2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John West2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moana New Zealand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
New Zealand King Salmon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about seafood brands
5 answers
Asked ChatGPT
“Which seafood brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best seafood brands in New Zealand?”
Asked ChatGPT
“What's the best seafood brand in New Zealand for easy family meals?”
Searched Google, AI Overview
“frozen seafood nz”
Searched Google, AI Overview
“seafood for dinner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Moana New Zealand or Sealord more popular in search?
This chart shows how often people search Google for Moana New Zealand and Sealord by name. Each line represents a brand's share of searches for all six seafood brands we track, month by month, from searches in New Zealand.
Share of searches by month for Moana New Zealand, Sealord. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moana New Zealand | Sealord | Talley's | Sanford | New Zealand King Salmon | John West |
|---|---|---|---|---|---|---|
| Oct 2025 | 20.1% | 17% | 38.3% | 10.6% | 10.6% | 3.4% |
| Nov 2025 | 21.2% | 17.2% | 25.3% | 17.2% | 17.2% | 1.9% |
| Dec 2025 | 24.5% | 15.3% | 29.2% | 13.5% | 15.3% | 2.1% |
| Jan 2026 | 25.1% | 20.4% | 25.2% | 13.8% | 13.8% | 1.7% |
| Feb 2026 | 26.1% | 17.9% | 26.2% | 13.7% | 13.7% | 2.3% |
| Mar 2026 | 31.8% | 17.5% | 26.4% | 11% | 11% | 2.3% |
| Apr 2026 | 21.2% | 25.2% | 25.3% | 11.7% | 13.2% | 3.4% |
| May 2026 | 16.9% | 30.6% | 25.4% | 13.7% | 10.6% | 2.7% |
| Jun 2026 | 18.8% | 28.1% | 22.4% | 15.2% | 11.7% | 3.8% |
| Jul 2026 | 23.1% | 29.2% | 19.6% | 10.7% | 15.8% | 1.7% |
| Aug 2026 | 21.1% | 25.1% | 21.1% | 13.2% | 17.2% | 2.2% |
| Sep 2026 | 21.9% | 21.9% | 21.9% | 17.8% | 13.7% | 2.9% |
How has the Moana New Zealand and Sealord comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Sealord took it in April 2026.
- Across the 12 months ending September 2026, Moana New Zealand’s share of searches among seafood brands in New Zealand moved from 20.1% to 21.9%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Sealord’s share of searches among seafood brands in New Zealand moved from 17% to 21.9%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for New Zealand seafood brands in September 2026?
2 changes
In September 2026, Moana New Zealand overtook Sealord to become the leader among seafood brands in New Zealand, with 21.9% of the searches.
In September 2026, Sealord lost share of searches among seafood brands in New Zealand, from 25.1% to 21.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Moana New Zealand’s and Sealord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Moana New Zealand
1 branded search term
- moana new zealand
Sealord
1 branded search term
- sealord
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