Cetaphil vs La Roche-Posay:Which is more popular?
In September 2026, La Roche-Posay had more branded searches than Cetaphil among skincare brands in New Zealand. La Roche-Posay had about 17,800 branded searches, while Cetaphil had 8,850. La Roche-Posay made up 16.9% of all skincare brand searches we track, and Cetaphil accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about skincare brands, Cetaphil and La Roche-Posay each appeared in one of the five answers. Cetaphil and La Roche-Posay were each mentioned first in one of the two answers that named either.
Who do people search for more?
La Roche-Posay, about 2 searches for every 1 for Cetaphil
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cetaphil and La Roche-Posay were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cetaphil and La Roche-Posay were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CeraVe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Ordinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Essano2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cetaphil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beauty of Joseon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Laneige1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paula's Choice1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best skincare brands in New Zealand?”
Asked ChatGPT
“What's the best skincare brand in New Zealand for everyday skin care?”
Searched Google, AI Overview
“skincare brands nz”
Searched Google, AI Overview
“face cream nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Cetaphil or La Roche-Posay more popular in search?
This chart shows how often people search Google for Cetaphil and La Roche-Posay by name. Each line represents a brand's share of searches for all 22 skincare brands we track, month by month, from searches in New Zealand.
Share of searches by month for La Roche-Posay, Cetaphil. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | COSRX | The Ordinary | Cetaphil | Beauty of Joseon | Neutrogena | Laneige | Kiehl's | Essano | Bioderma | Dermalogica | Medik8 | Glow Lab | Paula's Choice |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16% | 14.7% | 7.1% | 10.4% | 8.4% | 5.5% | 7.8% | 5.3% | 4.6% | 2.6% | 2% | 2.8% | 1.6% | 2.4% | 2.2% |
| Nov 2025 | 16.3% | 13.3% | 6.3% | 10.6% | 7.4% | 6.6% | 6.2% | 6.5% | 5.8% | 2.2% | 1.6% | 3.3% | 1.4% | 2.1% | 2.4% |
| Dec 2025 | 15.6% | 15.6% | 7% | 9.8% | 7.9% | 6% | 6.8% | 7.1% | 4.4% | 2.5% | 1.5% | 2.5% | 1.3% | 2.9% | 1.8% |
| Jan 2026 | 15.7% | 17.5% | 7% | 10% | 8.1% | 6.7% | 6.9% | 5.5% | 2.9% | 2.5% | 2% | 2.2% | 1.5% | 2.3% | 2.1% |
| Feb 2026 | 15.1% | 17.4% | 8.5% | 9.6% | 7.9% | 5.9% | 7.1% | 5.5% | 2.8% | 2.4% | 2% | 2.8% | 1.5% | 2.6% | 2.1% |
| Mar 2026 | 14.4% | 17.3% | 9.1% | 9.4% | 7.6% | 6.4% | 7.5% | 5.1% | 3.2% | 2.2% | 1.9% | 2.7% | 1.7% | 2.5% | 2.3% |
| Apr 2026 | 16.5% | 17.5% | 8.7% | 10.4% | 7.5% | 6% | 6.9% | 4.7% | 2.5% | 2.2% | 2.1% | 2.5% | 2% | 2.3% | 2.1% |
| May 2026 | 14.6% | 17.2% | 9% | 10% | 8.1% | 6.5% | 6.8% | 4% | 3.3% | 3.9% | 1.6% | 2.4% | 1.8% | 2.2% | 2% |
| Jun 2026 | 15.5% | 19% | 8.5% | 9% | 7.6% | 6.9% | 7.5% | 4.5% | 2.3% | 2.6% | 2% | 2.1% | 1.9% | 2% | 2.1% |
| Jul 2026 | 14.7% | 18.6% | 7.7% | 9.8% | 8.4% | 6.4% | 7.4% | 4.7% | 2.7% | 2.4% | 2% | 2% | 2.2% | 2.2% | 2% |
| Aug 2026 | 14% | 18.7% | 7.6% | 9.1% | 8.3% | 6.3% | 8.4% | 4.5% | 3.7% | 2.5% | 2.1% | 2.2% | 2% | 2.1% | 1.8% |
| Sep 2026 | 16.9% | 16.6% | 8.8% | 8.7% | 8.4% | 7.7% | 6.5% | 4.2% | 2.6% | 2.5% | 2.3% | 2.2% | 2.1% | 2% | 1.9% |
How has the Cetaphil and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Cetaphil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among skincare brands in New Zealand held steady at 8.4%, and its estimated monthly branded searches moved from 7.3K to 8.8K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among skincare brands in New Zealand moved from 16% to 16.9%, and its estimated monthly branded searches moved from 13.9K to 17.8K.
How did search popularity change for New Zealand skincare brands in September 2026?
3 changes
In September 2026, La Roche-Posay overtook CeraVe to become the leader among skincare brands in New Zealand, with 16.9% of the searches.
In September 2026, COSRX overtook The Ordinary and 2 others to rank 3rd among skincare brands in New Zealand, with 8.8% of the searches.
Estimated monthly branded searches for Cetaphil in New Zealand rose 20.9% over 12 measured months, from 7.3K to 8.8K in September 2026.
How are branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Cetaphil’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
8 branded search terms
- cetaphil
- cetaphil face moisturizer
- cetaphil face wash
- cetaphil lotion
- cetaphil moisturizer
- cetaphil serum
- cetaphil skincare
- cetaphil wash
La Roche-Posay
10 branded search terms
- la roche posay
- la roche posay anthelios
- la roche posay cicaplast
- la roche posay cleanser
- la roche posay effaclar
- la roche posay facewash
- la roche posay moisturizer
- la roche posay serum
- la roche posay skincare
- la roche posay toleriane
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