Brandwave

CeraVe vs COSRX:Which is more popular?

In September 2026, CeraVe had more branded searches than COSRX among skincare brands in New Zealand. CeraVe had about 17,500 branded searches, while COSRX had 9,260. CeraVe made up 16.6% of all skincare brand searches we track, and COSRX accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about skincare brands, CeraVe appeared in three of the five answers and COSRX in none.

Among skincare brands in New Zealand in September 2026

Who do people search for more?

CeraVe, about 88% more searches than COSRX

CeraVe 17.4K searchesCOSRX 9.3K searches

Who does AI mention more?

CeraVe, mentioned in 3 of 5 answers, COSRX in 0

CeraVe in 3 of 5COSRX in 0 of 5

Who does AI recommend more?

CeraVe, the only one of the two named

CeraVe first in 3COSRX never named

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Top skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. COSRX did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. The Ordinary2nd
  3. La Roche-Posay3rd
  4. Cetaphil3rd
  5. Essano3rd
  6. Laneige6th
  7. Beauty of Joseon7th
  8. Paula's Choice8th
  9. COSRX–
  10. Neutrogena–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Ordinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Essano2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laneige1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paula's Choice1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is CeraVe or COSRX more popular in search?

This chart shows how often people search Google for CeraVe and COSRX by name. Each line represents a brand's share of searches for all 22 skincare brands we track, month by month, from searches in New Zealand.

CeraVe and COSRX among skincare brands in New Zealand, by month

Share of searches by month for CeraVe, COSRX. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeCOSRXThe OrdinaryCetaphilBeauty of JoseonNeutrogenaLaneigeKiehl'sEssanoBiodermaDermalogicaMedik8Glow LabPaula's Choice
Oct 202516%14.7%7.1%10.4%8.4%5.5%7.8%5.3%4.6%2.6%2%2.8%1.6%2.4%2.2%
Nov 202516.3%13.3%6.3%10.6%7.4%6.6%6.2%6.5%5.8%2.2%1.6%3.3%1.4%2.1%2.4%
Dec 202515.6%15.6%7%9.8%7.9%6%6.8%7.1%4.4%2.5%1.5%2.5%1.3%2.9%1.8%
Jan 202615.7%17.5%7%10%8.1%6.7%6.9%5.5%2.9%2.5%2%2.2%1.5%2.3%2.1%
Feb 202615.1%17.4%8.5%9.6%7.9%5.9%7.1%5.5%2.8%2.4%2%2.8%1.5%2.6%2.1%
Mar 202614.4%17.3%9.1%9.4%7.6%6.4%7.5%5.1%3.2%2.2%1.9%2.7%1.7%2.5%2.3%
Apr 202616.5%17.5%8.7%10.4%7.5%6%6.9%4.7%2.5%2.2%2.1%2.5%2%2.3%2.1%
May 202614.6%17.2%9%10%8.1%6.5%6.8%4%3.3%3.9%1.6%2.4%1.8%2.2%2%
Jun 202615.5%19%8.5%9%7.6%6.9%7.5%4.5%2.3%2.6%2%2.1%1.9%2%2.1%
Jul 202614.7%18.6%7.7%9.8%8.4%6.4%7.4%4.7%2.7%2.4%2%2%2.2%2.2%2%
Aug 202614%18.7%7.6%9.1%8.3%6.3%8.4%4.5%3.7%2.5%2.1%2.2%2%2.1%1.8%
Sep 202616.9%16.6%8.8%8.7%8.4%7.7%6.5%4.2%2.6%2.5%2.3%2.2%2.1%2%1.9%

How has the CeraVe and COSRX comparison changed over the last 12 months?

3 findings
  • CeraVe was ahead of COSRX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among skincare brands in New Zealand moved from 14.7% to 16.6%, and its estimated monthly branded searches moved from 12.8K to 17.4K.
  • Across the 12 months ending September 2026, COSRX’s share of searches among skincare brands in New Zealand moved from 7.1% to 8.8%, and its estimated monthly branded searches moved from 6.2K to 9.3K.

How did search popularity change for New Zealand skincare brands in September 2026?

3 changes

  1. In September 2026, La Roche-Posay overtook CeraVe to become the leader among skincare brands in New Zealand, with 16.9% of the searches.

  2. In September 2026, COSRX overtook The Ordinary and 2 others to rank 3rd among skincare brands in New Zealand, with 8.8% of the searches.

  3. In September 2026, CeraVe lost share of searches among skincare brands in New Zealand, from 18.7% to 16.6%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using CeraVe’s and COSRX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CeraVe

9 branded search terms

  • cerave
  • cerave cleanser
  • cerave face wash
  • cerave foaming cleanser
  • cerave hydrate cleanser
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare

COSRX

9 branded search terms

  • cosrx
  • cosrx cleanser
  • cosrx face cleanser
  • cosrx korean skincare
  • cosrx serum
  • cosrx skincare
  • cosrx snail mucin
  • cosrx sunscreen
  • master patch cosrx

How the Brand Demand Index is measured

Other head-to-heads among skincare brands

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