Kenwood vs KitchenAid:Which is more popular?
In September 2026, KitchenAid had more branded searches than Kenwood among small kitchen appliance brands in New Zealand. KitchenAid had about 11,200 branded searches, while Kenwood had 6,090. KitchenAid made up 11.3% of all small kitchen appliance brand searches we track, and Kenwood accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about small kitchen appliance brands, KitchenAid appeared in three of the five answers and Kenwood in two. KitchenAid was mentioned before Kenwood in every answer that named either.
Who do people search for more?
KitchenAid, about 83% more searches than Kenwood
Who does AI mention more?
KitchenAid, mentioned in 3 of 5 answers, Kenwood in 2
Who does AI recommend more?
KitchenAid, named ahead of Kenwood in 2 of 2 answers
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Top small kitchen appliance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kenwood was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid was listed before Kenwood in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Breville1st
Ninja2nd
Russell Hobbs3rd- KitchenAid4th
Sunbeam5th
Kenwood6th
De'Longhi7th
Philips8th
Thermomix–
Tefal–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ninja4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenAid3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Russell Hobbs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kenwood2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sunbeam2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Thermomix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about small kitchen appliance brands
5 answers
Asked ChatGPT
“Which small kitchen appliance brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best small kitchen appliance brands in New Zealand?”
Asked ChatGPT
“What's the best small kitchen appliance brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“small kitchen appliance brands”
Searched Google, AI Overview
“best kitchen appliance brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Kenwood or KitchenAid more popular in search?
This chart shows how often people search Google for Kenwood and KitchenAid by name. Each line represents a brand's share of searches for all ten small kitchen appliance brands we track, month by month, from searches in New Zealand.
Share of searches by month for KitchenAid, Kenwood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | Breville | Philips | KitchenAid | Thermomix | Kenwood | De'Longhi | Sunbeam | Russell Hobbs | Tefal |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 13.6% | 12.2% | 12.5% | 13.3% | 6.4% | 4.7% | 5.4% | 3.4% | 1.6% |
| Nov 2025 | 29.7% | 13.5% | 11.9% | 15.6% | 8.6% | 7.2% | 4.2% | 4.4% | 3.4% | 1.5% |
| Dec 2025 | 28.6% | 13.1% | 12.3% | 15.6% | 8.4% | 8.2% | 4.4% | 4.8% | 3.2% | 1.3% |
| Jan 2026 | 27.2% | 14.4% | 13.3% | 13.6% | 9.1% | 7.1% | 5.1% | 5% | 3.5% | 1.5% |
| Feb 2026 | 23.7% | 14.4% | 14.3% | 14.5% | 9.6% | 7.1% | 5.6% | 5.2% | 3.9% | 1.6% |
| Mar 2026 | 22.1% | 15.4% | 13.3% | 13.8% | 11.1% | 7% | 6% | 5.2% | 4% | 2.1% |
| Apr 2026 | 22.4% | 15.9% | 15.2% | 13.2% | 9.2% | 7.2% | 6.4% | 5% | 3.8% | 1.7% |
| May 2026 | 22.5% | 15.1% | 15.2% | 13.9% | 10.3% | 6.8% | 6.6% | 4.5% | 3.6% | 1.6% |
| Jun 2026 | 24.1% | 14.4% | 14.6% | 11.3% | 12.8% | 6.3% | 6.4% | 4.9% | 3.5% | 1.8% |
| Jul 2026 | 26.3% | 15.2% | 13.7% | 11.1% | 9.9% | 6.3% | 6.5% | 5.1% | 3.9% | 2% |
| Aug 2026 | 24.2% | 15.5% | 14.9% | 11.1% | 10.1% | 6.4% | 6.8% | 4.9% | 3.9% | 2.1% |
| Sep 2026 | 27.7% | 15.3% | 14.4% | 11.3% | 8.5% | 6.2% | 5.9% | 5% | 3.9% | 1.7% |
How has the Kenwood and KitchenAid comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Kenwood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kenwood’s share of searches among small kitchen appliance brands in New Zealand moved from 6.4% to 6.2%, and its estimated monthly branded searches held steady at 6.1K.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among small kitchen appliance brands in New Zealand moved from 12.5% to 11.3%, and its estimated monthly branded searches moved from 11.8K to 11.2K.
How did search popularity change for New Zealand small kitchen appliance brands in September 2026?
1 change
In September 2026, Kenwood rose from 7th to 6th among small kitchen appliance brands in New Zealand.
How are branded searches counted?
38 search terms
Brandwave collects information about searches that people make online using Kenwood’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kenwood
21 branded search terms
- auto radio kenwood
- kenwood
- kenwood attachments
- kenwood blender
- kenwood chef
- kenwood chef attachments
- kenwood chef classic
- kenwood chef titanium
- kenwood chefette
- kenwood foodprocessor
- kenwood head unit
- kenwood kettle
- kenwood kmix
- kenwood mixer
- kenwood multipro
- kenwood multipro go
- kenwood patissier
- kenwood stereo
- kenwood stick blender
- kenwood toaster
- kenwood truck
KitchenAid
17 branded search terms
- kitchenaid
- kitchenaid air fryer
- kitchenaid artisan
- kitchenaid artisan mixer
- kitchenaid attachments
- kitchenaid blender
- kitchenaid bowls
- kitchenaid foodprosessor
- kitchenaid hand mixer
- kitchenaid kettle
- kitchenaid mincer
- kitchenaid mixer
- kitchenaid mixer attachments
- kitchenaid pasta attachment
- kitchenaid sausage grinder
- kitchenaid stand mixer
- kitchenaid toaster
Other head-to-heads among small kitchen appliance brands
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