Brandwave

Kensington vs Kryptonite:Which is more popular?

In September 2026, Kensington had more branded searches than Kryptonite among cable lock brands in New Zealand. Kensington had about 1,900 branded searches, while Kryptonite had 1,110. Kensington made up 52.6% of all cable lock brand searches we track, and Kryptonite accounted for 30.7%. When we asked ChatGPT and Google AI Overviews about cable lock brands, Kryptonite appeared in four of the five answers and Kensington in none.

Among cable lock brands in New Zealand in September 2026

Who do people search for more?

Kensington, about 71% more searches than Kryptonite

Kensington 1.9K searchesKryptonite 1.1K searches

Who does AI mention more?

Kryptonite, mentioned in 4 of 5 answers, Kensington in 0

Kryptonite in 4 of 5Kensington in 0 of 5

Who does AI recommend more?

Kryptonite, the only one of the two named

Kryptonite first in 4Kensington never named

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Top cable lock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kryptonite was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kensington did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kryptonite1st
  2. ABUS2nd
  3. Master Lock3rd
  4. Kensington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kryptonite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Master Lock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ABUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kensington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cable lock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Kensington or Kryptonite more popular in search?

This chart shows how often people search Google for Kensington and Kryptonite by name. Each line represents a brand's share of searches for all four cable lock brands we track, month by month, from searches in New Zealand.

Kensington and Kryptonite among cable lock brands in New Zealand, by month

Share of searches by month for Kensington, Kryptonite. The figures are in the table below the chart.

View monthly share of searches table
MonthKensingtonKryptoniteMaster LockABUS
Oct 202556.2%32.1%7.3%4.4%
Nov 202549.5%35.7%10.2%4.7%
Dec 202537.8%49.2%8.8%4.2%
Jan 202652.3%30.6%10.7%6.3%
Feb 202649.2%34.2%11.1%5.4%
Mar 202654.1%28.2%11.7%6%
Apr 202650.3%33.3%10.8%5.6%
May 202657%27.1%10.9%5%
Jun 202652.9%30.9%9.7%6.4%
Jul 202653.1%29.9%12%5%
Aug 202654.4%32.7%8.8%4.1%
Sep 202652.6%30.7%10.8%5.8%

How has the Kensington and Kryptonite comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Kryptonite took it in December 2025, Kensington took it in January 2026.
  • Across the 12 months ending September 2026, Kensington’s share of searches among cable lock brands in New Zealand moved from 56.2% to 52.6%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Kryptonite’s share of searches among cable lock brands in New Zealand moved from 32.1% to 30.7%, and its estimated monthly branded searches moved from 1.4K to 1.1K.

How did search popularity change for New Zealand cable lock brands in September 2026?

2 changes

  1. In September 2026, Kryptonite lost share of searches among cable lock brands in New Zealand, from 32.7% to 30.7%.

  2. In September 2026, Kensington lost share of searches among cable lock brands in New Zealand, from 54.4% to 52.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kensington’s and Kryptonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kensington

1 branded search term

  • kensington

Kryptonite

2 branded search terms

  • kryptonite
  • kryptonite bike lock

How the Brand Demand Index is measured

Other head-to-heads among cable lock brands

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