Brandwave

Google, DuckDuckGo and Bing:Which are most popular?

In October 2026, Google drew 95.7% of estimated branded searches across these three brands in New Zealand, ahead of DuckDuckGo at 2.3%. When we checked with ChatGPT and Google AI Overviews, Google, DuckDuckGo and Bing showed up in every answer. Of all seven brands we track in search engines, Google was the most recommended, Bing was second and DuckDuckGo was third.

All three are search engines in New Zealand. See all search engines

Brands in this comparisonAny 10 or fewer published brands in New Zealand
  • Google
  • DuckDuckGo
  • Bing

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Google, DuckDuckGo and Bing in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google, DuckDuckGo and Bing appeared every time. Of all seven brands we track in search engines, Google was the most recommended, Bing was second and DuckDuckGo was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google1st
  2. Bing2nd
  3. DuckDuckGo3rd
  4. Brave Search4th
  5. Startpage5th
  6. Ecosia6th
  7. Yahoo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DuckDuckGo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ecosia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brave Search3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Startpage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yahoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about search engines

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How has branded search for these brands changed month by month?

Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.

  • Google
  • DuckDuckGo
  • Bing
Google, DuckDuckGo and Bing in New Zealand, by month

Share of searches by month for Google, DuckDuckGo, Bing. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogleDuckDuckGoBing
Nov 202595.5%2.2%2.3%
Dec 202593.1%3.3%3.5%
Jan 202693.5%3.2%3.3%
Feb 202695.9%2%2.1%
Mar 202696.8%1.5%1.6%
Apr 202695.2%2.4%2.5%
May 202696.1%2.1%1.8%
Jun 202696.1%2.1%1.8%
Jul 202695.2%2.4%2.5%
Aug 202695.7%2.1%2.2%
Sep 202695.9%2.2%1.9%
Oct 202695.7%2.3%2%

  1. 1.Google

    95.7%

    Held 1st. 2.6M estimated branded searches, -6.6% vs prior month. Share -0.3 points.

  2. 2.DuckDuckGo

    2.3%

    Held 2nd. 63.2K estimated branded searches, -0.54% vs prior month. Share +0.1 points.

  3. 3.Bing

    2%

    Held 3rd. 55.2K estimated branded searches, +0.2% vs prior month. Share +0.1 points.

How the Brand Demand Index is measured