Gaiam vs Manduka:Which is more popular?
In September 2026, Gaiam had more branded searches than Manduka among yoga mat brands in New Zealand. Gaiam had about 200 branded searches, while Manduka had 160. Gaiam made up 29.4% of all yoga mat brand searches we track, and Manduka accounted for 23.5%. When we asked ChatGPT and Google AI Overviews about yoga mat brands, Manduka appeared in four of the five answers and Gaiam in one. Manduka was mentioned before Gaiam in every answer that named either.
Who do people search for more?
Gaiam, about 25% more searches than Manduka
Who does AI mention more?
Manduka, mentioned in 4 of 5 answers, Gaiam in 1
Who does AI recommend more?
Manduka, named ahead of Gaiam in 3 of 3 answers
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Top yoga mat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Manduka was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gaiam was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Manduka was listed before Gaiam in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Manduka1st
Liforme2nd
JadeYoga3rd- Valka Yoga4th
- The Mat Collective5th
- BAHE6th
- Gaiam7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Manduka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liforme3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JadeYoga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BAHE2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Mat Collective2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Valka Yoga2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gaiam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoga mat brands
5 answers
Asked ChatGPT
“Which yoga mat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best yoga mat brands in New Zealand?”
Asked ChatGPT
“What's the best yoga mat brand in New Zealand for home practice?”
Searched Google, AI Overview
“best yoga mat”
Searched Google, AI Overview
“thick yoga mat”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gaiam or Manduka more popular in search?
This chart shows how often people search Google for Gaiam and Manduka by name. Each line represents a brand's share of searches for all seven yoga mat brands we track, month by month, from searches in New Zealand.
Share of searches by month for Gaiam, Manduka. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gaiam | Manduka | BAHE | The Mat Collective | Valka Yoga | Liforme | JadeYoga |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 27.1% | 8.5% | 1.7% | 6.8% | 11.9% | 1.7% |
| Nov 2025 | 29.8% | 31.9% | 9.6% | 3.2% | 9.6% | 14.9% | 1.1% |
| Dec 2025 | 29.8% | 31% | 13.1% | 2.4% | 10.7% | 11.9% | 1.2% |
| Jan 2026 | 38.4% | 28.3% | 11.1% | 3% | 9.1% | 8.1% | 2% |
| Feb 2026 | 37.6% | 40.4% | 6.4% | 0.92% | 6.4% | 7.3% | 0.92% |
| Mar 2026 | 44.5% | 26.1% | 5.9% | 1.7% | 4.2% | 16% | 1.7% |
| Apr 2026 | 50.5% | 27.9% | 6.3% | 0.9% | 4.5% | 9% | 0.9% |
| May 2026 | 24.1% | 55.2% | 6% | 0.86% | 6% | 6.9% | 0.86% |
| Jun 2026 | 16.1% | 71% | 3.6% | 1% | 2.6% | 5.2% | 0.52% |
| Jul 2026 | 47.4% | 20.5% | 9% | 2.6% | 9% | 10.3% | 1.3% |
| Aug 2026 | 40% | 24% | 12% | 1.3% | 9.3% | 12% | 1.3% |
| Sep 2026 | 29.4% | 23.5% | 13.2% | 13.2% | 10.3% | 8.8% | 1.5% |
How has the Gaiam and Manduka comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Manduka took it in November 2025, Gaiam took it in January 2026, Manduka took it in February 2026, Gaiam took it in March 2026, Manduka took it in May 2026, Gaiam took it in July 2026.
- Across the 12 months ending September 2026, Gaiam’s share of searches among yoga mat brands in New Zealand moved from 42.4% to 29.4%, and its estimated monthly branded searches moved from 250 to 200.
- Across the 12 months ending September 2026, Manduka’s share of searches among yoga mat brands in New Zealand moved from 27.1% to 23.5%, and its estimated monthly branded searches held steady at 160.
How did search popularity change for New Zealand yoga mat brands in September 2026?
1 change
In September 2026, Gaiam lost share of searches among yoga mat brands in New Zealand, from 40% to 29.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gaiam’s and Manduka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among yoga mat brands
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