Avery vs Brother P-touch:Which is more popular?
In September 2026, Brother P-touch had more branded searches than Avery among label maker brands in New Zealand. Brother P-touch had about 2,310 branded searches, while Avery had 730. Brother P-touch made up 56.5% of all label maker brand searches we track, and Avery accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about label maker brands, Brother P-touch appeared in all five answers and Avery in none.
Who do people search for more?
Brother P-touch, about 3 searches for every 1 for Avery
Who does AI mention more?
Brother P-touch, mentioned in every answer we collected
Who does AI recommend more?
Brother P-touch, the only one of the two named
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Top label maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brother P-touch appeared in all five answers. Avery did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brother P-touch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DYMO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NIIMBOT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zebra1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Avery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rollo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about label maker brands
5 answers
Asked ChatGPT
“Which label maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best label maker brands in New Zealand?”
Asked ChatGPT
“What's the best label maker brand in New Zealand for home organisation?”
Searched Google, AI Overview
“best label maker”
Searched Google, AI Overview
“label maker for home”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Avery or Brother P-touch more popular in search?
This chart shows how often people search Google for Avery and Brother P-touch by name. Each line represents a brand's share of searches for all six label maker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Brother P-touch, Avery. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brother P-touch | Avery | DYMO | NIIMBOT | Zebra | Rollo |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 17.9% | 18.4% | 4.2% | 4.2% | 0.25% |
| Nov 2025 | 49.7% | 23.5% | 18.3% | 3.7% | 4.5% | 0.26% |
| Dec 2025 | 54.8% | 20.2% | 18.5% | 3.1% | 3.1% | 0.28% |
| Jan 2026 | 62.1% | 12.5% | 19.3% | 3% | 3% | 0.21% |
| Feb 2026 | 58.8% | 16.5% | 18.1% | 3.2% | 3.2% | 0.23% |
| Mar 2026 | 57.6% | 19.1% | 17.8% | 2.4% | 3% | 0.21% |
| Apr 2026 | 60.7% | 14.2% | 16.6% | 4.1% | 4.1% | 0.24% |
| May 2026 | 59.3% | 16.8% | 16.6% | 3.9% | 3.2% | 0.23% |
| Jun 2026 | 55.6% | 16.7% | 18.6% | 4.9% | 4% | 0.23% |
| Jul 2026 | 59.1% | 14.4% | 16.8% | 5% | 4.1% | 0.48% |
| Aug 2026 | 56.9% | 17.4% | 17.1% | 5% | 3.3% | 0.24% |
| Sep 2026 | 56.5% | 17.8% | 16.9% | 5.1% | 3.4% | 0.24% |
How has the Avery and Brother P-touch comparison changed over the last 12 months?
3 findings
- Brother P-touch was ahead of Avery in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avery’s share of searches among label maker brands in New Zealand moved from 17.9% to 17.8%, and its estimated monthly branded searches held steady at 730.
- Across the 12 months ending September 2026, Brother P-touch’s share of searches among label maker brands in New Zealand moved from 55.1% to 56.5%, and its estimated monthly branded searches held steady at 2.3K.
How did search popularity change for New Zealand label maker brands in September 2026?
0 changes
Neither Avery nor Brother P-touch moved beyond provider rounding among label maker brands in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Avery’s and Brother P-touch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avery
2 branded search terms
- avery file
- avery labels
Brother P-touch
7 branded search terms
- brother p touch
- brother p touch tape
- brother ptouch labelmaker
- brotherptouch
- label p touch
- p touch
- ptouch
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