Vestiaire Collective vs Vinted:Which is more popular by branded search in New Zealand?
In August 2026, Vinted had more branded searches than Vestiaire Collective among resale fashion platforms in New Zealand. Vinted was estimated to have 12.7K branded searches compared to Vestiaire Collective’s 480, and held an 11.8% Share of Search versus Vestiaire Collective’s 0.45%.
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Which is more popular in search, Vestiaire Collective or Vinted?
Compare the secondhand fashion marketplaces New Zealanders buy and sell clothes on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vinted, Vestiaire Collective. The figures are in the table below the chart.
View monthly share of search table
| Month | Designer Wardrobe | Depop | Vinted | The RealReal | Vestiaire Collective |
|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 22.8% | 6.5% | 1.5% | 0.66% |
| Nov 2025 | 67.3% | 23.9% | 6.7% | 1.5% | 0.61% |
| Dec 2025 | 67% | 23.1% | 7.4% | 1.8% | 0.63% |
| Jan 2026 | 63.1% | 26% | 8% | 2.1% | 0.71% |
| Feb 2026 | 61.2% | 29.4% | 7.3% | 1.5% | 0.61% |
| Mar 2026 | 60.6% | 29.7% | 7.4% | 1.7% | 0.56% |
| Apr 2026 | 63.1% | 26.6% | 8% | 1.7% | 0.56% |
| May 2026 | 60.9% | 29.3% | 7.7% | 1.6% | 0.56% |
| Jun 2026 | 56.4% | 27.6% | 14.1% | 1.5% | 0.37% |
| Jul 2026 | 56.4% | 27.9% | 13.8% | 1.4% | 0.44% |
| Aug 2026 | 57.8% | 28.3% | 11.8% | 1.6% | 0.45% |
| Sep 2026 | — | — | — | — | — |
How has the Vestiaire Collective and Vinted comparison changed over the last 12 months?
3 findings
- Vinted was ahead of Vestiaire Collective in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Vestiaire Collective’s estimated Share of Search among resale fashion platforms in New Zealand moved from 0.66% to 0.45%, and its estimated monthly branded searches moved from 600 to 480.
- Across the 11 months ending August 2026, Vinted’s estimated Share of Search among resale fashion platforms in New Zealand moved from 6.5% to 11.8%, and its estimated monthly branded searches moved from 5.9K to 12.7K.
How did search popularity change for New Zealand resale fashion platforms in August 2026?
2 changes
In August 2026, Vinted lost estimated Share of Search among resale fashion platforms in New Zealand, from 13.8% to 11.8%.
Estimated monthly branded searches for Vestiaire Collective in New Zealand fell 20% over 11 measured months, from 600 to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Vestiaire Collective’s and Vinted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Vestiaire Collective
5 branded search terms
- vestiaire collective
- vestiaire collective nz
- vestiaire collective online
- vestiairecollective
- vestiairecollective com
Vinted
11 branded search terms
- vinted
- vinted au
- vinted com
- vinted near me
- vinted new zealand
- vinted nz
- vinted online
- vinted secondhand
- vinted sell clothes
- vinted uk
- vinted us
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.