Depop vs Designer Wardrobe:Which is more popular by branded search in New Zealand?
In August 2026, Designer Wardrobe had more branded searches than Depop among resale fashion platforms in New Zealand. Designer Wardrobe was estimated to have 62K branded searches compared to Depop’s 30.4K, and held a 57.8% Share of Search versus Depop’s 28.3%.
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Which is more popular in search, Depop or Designer Wardrobe?
Compare the secondhand fashion marketplaces New Zealanders buy and sell clothes on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Designer Wardrobe, Depop. The figures are in the table below the chart.
View monthly share of search table
| Month | Designer Wardrobe | Depop | Vinted | The RealReal | Vestiaire Collective |
|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 22.8% | 6.5% | 1.5% | 0.66% |
| Nov 2025 | 67.3% | 23.9% | 6.7% | 1.5% | 0.61% |
| Dec 2025 | 67% | 23.1% | 7.4% | 1.8% | 0.63% |
| Jan 2026 | 63.1% | 26% | 8% | 2.1% | 0.71% |
| Feb 2026 | 61.2% | 29.4% | 7.3% | 1.5% | 0.61% |
| Mar 2026 | 60.6% | 29.7% | 7.4% | 1.7% | 0.56% |
| Apr 2026 | 63.1% | 26.6% | 8% | 1.7% | 0.56% |
| May 2026 | 60.9% | 29.3% | 7.7% | 1.6% | 0.56% |
| Jun 2026 | 56.4% | 27.6% | 14.1% | 1.5% | 0.37% |
| Jul 2026 | 56.4% | 27.9% | 13.8% | 1.4% | 0.44% |
| Aug 2026 | 57.8% | 28.3% | 11.8% | 1.6% | 0.45% |
| Sep 2026 | — | — | — | — | — |
How has the Depop and Designer Wardrobe comparison changed over the last 12 months?
3 findings
- Designer Wardrobe was ahead of Depop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Depop’s estimated Share of Search among resale fashion platforms in New Zealand moved from 22.8% to 28.3%, and its estimated monthly branded searches moved from 20.7K to 30.4K.
- Across the 11 months ending August 2026, Designer Wardrobe’s estimated Share of Search among resale fashion platforms in New Zealand moved from 68.5% to 57.8%, and its estimated monthly branded searches held steady at 62K.
How did search popularity change for New Zealand resale fashion platforms in August 2026?
2 changes
In August 2026, Designer Wardrobe gained estimated Share of Search among resale fashion platforms in New Zealand, from 56.4% to 57.8%.
Estimated monthly branded searches for Depop in New Zealand rose 46.9% over 11 measured months, from 20.7K to 30.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Depop’s and Designer Wardrobe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Depop
8 branded search terms
- depop
- depop app
- depop clothes
- depop com
- depop near me
- depop new zealand
- depop nz
- depop online
Designer Wardrobe
10 branded search terms
- designer wardrobe
- designer wardrobe near me
- designer wardrobe new zealand
- designer wardrobe nz
- designer wardrobe online
- designerwardrobe
- designerwardrobe co nz
- designerwardrobe nz
- my designer wardrobe
- the designer wardrobe
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.