Brandwave

Resale fashion platforms in New Zealand:Which brands are most popular in search?

In August 2026, Designer Wardrobe was the most searched among resale fashion platforms in New Zealand, with an estimated 62K branded searches and 57.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Designer Wardrobe57.8%
  2. Depop28.3%
  3. Vinted11.8%
  4. The RealReal1.6%
  5. Vestiaire Collective0.45%

Follow resale fashion platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the secondhand fashion marketplaces New Zealanders buy and sell clothes on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among resale fashion platforms in New Zealand, by month

Share of Search by month for Designer Wardrobe, Depop, Vinted. The figures are in the table below the chart.

View monthly share of search table
MonthDesigner WardrobeDepopVintedThe RealRealVestiaire Collective
Oct 202568.5%22.8%6.5%1.5%0.66%
Nov 202567.3%23.9%6.7%1.5%0.61%
Dec 202567%23.1%7.4%1.8%0.63%
Jan 202663.1%26%8%2.1%0.71%
Feb 202661.2%29.4%7.3%1.5%0.61%
Mar 202660.6%29.7%7.4%1.7%0.56%
Apr 202663.1%26.6%8%1.7%0.56%
May 202660.9%29.3%7.7%1.6%0.56%
Jun 202656.4%27.6%14.1%1.5%0.37%
Jul 202656.4%27.9%13.8%1.4%0.44%
Aug 202657.8%28.3%11.8%1.6%0.45%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Designer Wardrobe

    57.8%

    held 1st · 62K estimated branded searches · +17.1% vs prior month · +1.4 points

  2. 2.Depop

    28.3%

    held 2nd · 30.4K estimated branded searches · +15.9% vs prior month · +0.4 points

  3. 3.Vinted

    11.8%

    held 3rd · 12.7K estimated branded searches · -2% vs prior month · -2 points

  4. 4.The RealReal

    1.6%

    held 4th · 1.7K estimated branded searches · +28.1% vs prior month · +0.2 points

  5. 5.Vestiaire Collective

    0.45%

    held 5th · 480 estimated branded searches · +17.1% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among resale fashion platforms in New Zealand?

In August 2026, Designer Wardrobe was the most searched among resale fashion platforms in New Zealand, with an estimated 62K branded searches and 57.8% estimated Share of Search within this set. Depop is in 2nd place, 29.5 percentage points behind at 28.3% Share of Search.

New Zealand resale fashion platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Designer Wardrobe68.5% → 57.8%68.5%Oct 202556.4%Jun 20261st
Depop22.8% → 28.3%29.7%Mar 202622.8%Oct 20252nd
Vinted6.5% → 11.8%14.1%Jun 20266.5%Oct 20253rd
The RealReal1.5% → 1.6%2.1%Jan 20261.4%Jul 20264th
Vestiaire Collective0.66% → 0.45%0.71%Jan 20260.37%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Designer Wardrobe’s estimated Share of Search among resale fashion platforms in New Zealand decreased from 68.5% to 57.8%.
  • Across the 11 months ending August 2026, Depop’s estimated Share of Search among resale fashion platforms in New Zealand increased from 22.8% to 28.3%.
  • Across the 11 months ending August 2026, Vinted’s estimated Share of Search among resale fashion platforms in New Zealand increased from 6.5% to 11.8%.
  • Across the 11 months ending August 2026, Designer Wardrobe’s estimated Share of Search among resale fashion platforms in New Zealand peaked at 68.5% in October 2025 and was lowest at 56.4% in June 2026.
  • Across the 11 months ending August 2026, Depop’s estimated Share of Search among resale fashion platforms in New Zealand peaked at 29.7% in March 2026 and was lowest at 22.8% in October 2025.
  • Across the 11 months ending August 2026, Vinted’s estimated Share of Search among resale fashion platforms in New Zealand peaked at 14.1% in June 2026 and was lowest at 6.5% in October 2025.
  • Across the 11 months ending August 2026, The RealReal and Vestiaire Collective held steady: their estimated Share of Search among resale fashion platforms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand resale fashion platforms in August 2026?

  1. In August 2026, Designer Wardrobe gained estimated Share of Search among resale fashion platforms in New Zealand, from 56.4% to 57.8%.

  2. In August 2026, Vinted lost estimated Share of Search among resale fashion platforms in New Zealand, from 13.8% to 11.8%.

  3. Estimated monthly branded searches for Depop in New Zealand rose 46.9% over 11 measured months, from 20.7K to 30.4K in August 2026.

  4. Estimated monthly branded searches for The RealReal in New Zealand rose 30.1% over 11 measured months, from 1.3K to 1.7K in August 2026.

  5. Estimated monthly branded searches for Vestiaire Collective in New Zealand fell 20% over 11 measured months, from 600 to 480 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record