Designer Wardrobe vs Vinted:Which is more popular by branded search in New Zealand?
In August 2026, Designer Wardrobe had more branded searches than Vinted among resale fashion platforms in New Zealand. Designer Wardrobe was estimated to have 62K branded searches compared to Vinted’s 12.7K, and held a 57.8% Share of Search versus Vinted’s 11.8%.
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Which is more popular in search, Designer Wardrobe or Vinted?
Compare the secondhand fashion marketplaces New Zealanders buy and sell clothes on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Designer Wardrobe, Vinted. The figures are in the table below the chart.
View monthly share of search table
| Month | Designer Wardrobe | Depop | Vinted | The RealReal | Vestiaire Collective |
|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 22.8% | 6.5% | 1.5% | 0.66% |
| Nov 2025 | 67.3% | 23.9% | 6.7% | 1.5% | 0.61% |
| Dec 2025 | 67% | 23.1% | 7.4% | 1.8% | 0.63% |
| Jan 2026 | 63.1% | 26% | 8% | 2.1% | 0.71% |
| Feb 2026 | 61.2% | 29.4% | 7.3% | 1.5% | 0.61% |
| Mar 2026 | 60.6% | 29.7% | 7.4% | 1.7% | 0.56% |
| Apr 2026 | 63.1% | 26.6% | 8% | 1.7% | 0.56% |
| May 2026 | 60.9% | 29.3% | 7.7% | 1.6% | 0.56% |
| Jun 2026 | 56.4% | 27.6% | 14.1% | 1.5% | 0.37% |
| Jul 2026 | 56.4% | 27.9% | 13.8% | 1.4% | 0.44% |
| Aug 2026 | 57.8% | 28.3% | 11.8% | 1.6% | 0.45% |
| Sep 2026 | — | — | — | — | — |
How has the Designer Wardrobe and Vinted comparison changed over the last 12 months?
3 findings
- Designer Wardrobe was ahead of Vinted in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Designer Wardrobe’s estimated Share of Search among resale fashion platforms in New Zealand moved from 68.5% to 57.8%, and its estimated monthly branded searches held steady at 62K.
- Across the 11 months ending August 2026, Vinted’s estimated Share of Search among resale fashion platforms in New Zealand moved from 6.5% to 11.8%, and its estimated monthly branded searches moved from 5.9K to 12.7K.
How did search popularity change for New Zealand resale fashion platforms in August 2026?
2 changes
In August 2026, Designer Wardrobe gained estimated Share of Search among resale fashion platforms in New Zealand, from 56.4% to 57.8%.
In August 2026, Vinted lost estimated Share of Search among resale fashion platforms in New Zealand, from 13.8% to 11.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Designer Wardrobe’s and Vinted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Designer Wardrobe
10 branded search terms
- designer wardrobe
- designer wardrobe near me
- designer wardrobe new zealand
- designer wardrobe nz
- designer wardrobe online
- designerwardrobe
- designerwardrobe co nz
- designerwardrobe nz
- my designer wardrobe
- the designer wardrobe
Vinted
11 branded search terms
- vinted
- vinted au
- vinted com
- vinted near me
- vinted new zealand
- vinted nz
- vinted online
- vinted secondhand
- vinted sell clothes
- vinted uk
- vinted us
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.