Brandwave

How popular isDesigner Wardrobe in search?

In August 2026, there were an estimated 62K branded searches for Designer Wardrobe in New Zealand which held steady over the last 11 months. Designer Wardrobe holds 57.8% estimated Share of Search among New Zealand resale fashion platforms and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Designer Wardrobe57.8%
  2. Depop28.3%
  3. Vinted11.8%
  4. The RealReal1.6%
  5. Vestiaire Collective0.45%
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Which resale fashion platforms compete with Designer Wardrobe?

Designer Wardrobe against resale fashion platforms in New Zealand, by month

Share of Search by month for Designer Wardrobe, Depop, Vinted. The figures are in the table below the chart.

View monthly share of search table
MonthDesigner WardrobeDepopVintedThe RealRealVestiaire Collective
Oct 202568.5%22.8%6.5%1.5%0.66%
Nov 202567.3%23.9%6.7%1.5%0.61%
Dec 202567%23.1%7.4%1.8%0.63%
Jan 202663.1%26%8%2.1%0.71%
Feb 202661.2%29.4%7.3%1.5%0.61%
Mar 202660.6%29.7%7.4%1.7%0.56%
Apr 202663.1%26.6%8%1.7%0.56%
May 202660.9%29.3%7.7%1.6%0.56%
Jun 202656.4%27.6%14.1%1.5%0.37%
Jul 202656.4%27.9%13.8%1.4%0.44%
Aug 202657.8%28.3%11.8%1.6%0.45%
Sep 2026—————

  1. 1.Designer Wardrobe

    57.8%

    held 1st · 62K estimated branded searches · +17.1% vs prior month · +1.4 points

  2. 2.Depop

    28.3%

    held 2nd · 30.4K estimated branded searches · +15.9% vs prior month · +0.4 points

  3. 3.Vinted

    11.8%

    held 3rd · 12.7K estimated branded searches · -2% vs prior month · -2 points

  4. 4.The RealReal

    1.6%

    held 4th · 1.7K estimated branded searches · +28.1% vs prior month · +0.2 points

  5. 5.Vestiaire Collective

    0.45%

    held 5th · 480 estimated branded searches · +17.1% vs prior month · 0 points

Compare search popularity between Designer Wardrobe and its closest rivals

How has branded search demand for Designer Wardrobe changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Designer Wardrobe in New Zealand held steady at 62K.
  • Across the 11 months ending August 2026, Designer Wardrobe’s estimated Share of Search among resale fashion platforms in New Zealand decreased from 68.5% to 57.8%.
  • Across the 11 months ending August 2026, Designer Wardrobe’s estimated Share of Search among resale fashion platforms in New Zealand peaked at 68.5% in October 2025 and was lowest at 56.4% in June 2026.

How did search popularity change for New Zealand resale fashion platforms in August 2026?

  1. In August 2026, Designer Wardrobe gained estimated Share of Search among resale fashion platforms in New Zealand, from 56.4% to 57.8%.

  2. In August 2026, Vinted lost estimated Share of Search among resale fashion platforms in New Zealand, from 13.8% to 11.8%.

  3. Estimated monthly branded searches for Depop in New Zealand rose 46.9% over 11 measured months, from 20.7K to 30.4K in August 2026.

  4. Estimated monthly branded searches for The RealReal in New Zealand rose 30.1% over 11 measured months, from 1.3K to 1.7K in August 2026.

  5. Estimated monthly branded searches for Vestiaire Collective in New Zealand fell 20% over 11 measured months, from 600 to 480 in August 2026.

How is Designer Wardrobe measured?

Brandwave collects information about searches that people make online using Designer Wardrobe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • designer wardrobe
  • designer wardrobe near me
  • designer wardrobe new zealand
  • designer wardrobe nz
  • designer wardrobe online
  • designerwardrobe
  • designerwardrobe co nz
  • designerwardrobe nz
  • my designer wardrobe
  • the designer wardrobe

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How the Brand Demand Index is measured

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