Depop vs Vinted:Which is more popular by branded search in New Zealand?
In August 2026, Depop had more branded searches than Vinted among resale fashion platforms in New Zealand. Depop was estimated to have 30.4K branded searches compared to Vinted’s 12.7K, and held a 28.3% Share of Search versus Vinted’s 11.8%.
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Which is more popular in search, Depop or Vinted?
Compare the secondhand fashion marketplaces New Zealanders buy and sell clothes on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Depop, Vinted. The figures are in the table below the chart.
View monthly share of search table
| Month | Designer Wardrobe | Depop | Vinted | The RealReal | Vestiaire Collective |
|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 22.8% | 6.5% | 1.5% | 0.66% |
| Nov 2025 | 67.3% | 23.9% | 6.7% | 1.5% | 0.61% |
| Dec 2025 | 67% | 23.1% | 7.4% | 1.8% | 0.63% |
| Jan 2026 | 63.1% | 26% | 8% | 2.1% | 0.71% |
| Feb 2026 | 61.2% | 29.4% | 7.3% | 1.5% | 0.61% |
| Mar 2026 | 60.6% | 29.7% | 7.4% | 1.7% | 0.56% |
| Apr 2026 | 63.1% | 26.6% | 8% | 1.7% | 0.56% |
| May 2026 | 60.9% | 29.3% | 7.7% | 1.6% | 0.56% |
| Jun 2026 | 56.4% | 27.6% | 14.1% | 1.5% | 0.37% |
| Jul 2026 | 56.4% | 27.9% | 13.8% | 1.4% | 0.44% |
| Aug 2026 | 57.8% | 28.3% | 11.8% | 1.6% | 0.45% |
| Sep 2026 | — | — | — | — | — |
How has the Depop and Vinted comparison changed over the last 12 months?
3 findings
- Depop was ahead of Vinted in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Depop’s estimated Share of Search among resale fashion platforms in New Zealand moved from 22.8% to 28.3%, and its estimated monthly branded searches moved from 20.7K to 30.4K.
- Across the 11 months ending August 2026, Vinted’s estimated Share of Search among resale fashion platforms in New Zealand moved from 6.5% to 11.8%, and its estimated monthly branded searches moved from 5.9K to 12.7K.
How did search popularity change for New Zealand resale fashion platforms in August 2026?
2 changes
In August 2026, Vinted lost estimated Share of Search among resale fashion platforms in New Zealand, from 13.8% to 11.8%.
Estimated monthly branded searches for Depop in New Zealand rose 46.9% over 11 measured months, from 20.7K to 30.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Depop’s and Vinted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.