How popular isDepop in search?
In August 2026, there were an estimated 30.4K branded searches for Depop in New Zealand which is up 46.9% over the last 11 months. Depop holds 28.3% estimated Share of Search among New Zealand resale fashion platforms and is ranked 2nd of 5 competitors for search popularity.
Designer Wardrobe57.8%
Depop28.3%
Vinted11.8%
The RealReal1.6%
Vestiaire Collective0.45%
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Which resale fashion platforms compete with Depop?
Share of Search by month for Designer Wardrobe, Depop, Vinted. The figures are in the table below the chart.
View monthly share of search table
| Month | Designer Wardrobe | Depop | Vinted | The RealReal | Vestiaire Collective |
|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 22.8% | 6.5% | 1.5% | 0.66% |
| Nov 2025 | 67.3% | 23.9% | 6.7% | 1.5% | 0.61% |
| Dec 2025 | 67% | 23.1% | 7.4% | 1.8% | 0.63% |
| Jan 2026 | 63.1% | 26% | 8% | 2.1% | 0.71% |
| Feb 2026 | 61.2% | 29.4% | 7.3% | 1.5% | 0.61% |
| Mar 2026 | 60.6% | 29.7% | 7.4% | 1.7% | 0.56% |
| Apr 2026 | 63.1% | 26.6% | 8% | 1.7% | 0.56% |
| May 2026 | 60.9% | 29.3% | 7.7% | 1.6% | 0.56% |
| Jun 2026 | 56.4% | 27.6% | 14.1% | 1.5% | 0.37% |
| Jul 2026 | 56.4% | 27.9% | 13.8% | 1.4% | 0.44% |
| Aug 2026 | 57.8% | 28.3% | 11.8% | 1.6% | 0.45% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.8% | 62K | +17.1% | +1.4 points | |
| 2, held 2nd | 28.3% | 30.4K | +15.9% | +0.4 points | |
| 3, held 3rd | 11.8% | 12.7K | -2% | -2 points | |
| 4, held 4th | 1.6% | 1.7K | +28.1% | +0.2 points | |
| 5, held 5th | 0.45% | 480 | +17.1% | 0 points |
57.8%
held 1st · 62K estimated branded searches · +17.1% vs prior month · +1.4 points
2.
Depop28.3%
held 2nd · 30.4K estimated branded searches · +15.9% vs prior month · +0.4 points
3.
Vinted11.8%
held 3rd · 12.7K estimated branded searches · -2% vs prior month · -2 points
1.6%
held 4th · 1.7K estimated branded searches · +28.1% vs prior month · +0.2 points
0.45%
held 5th · 480 estimated branded searches · +17.1% vs prior month · 0 points
Compare search popularity between Depop and its closest rivals
How has branded search demand for Depop changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Depop in New Zealand rose from 20.7K to 30.4K.
- Across the 11 months ending August 2026, Depop’s estimated Share of Search among resale fashion platforms in New Zealand increased from 22.8% to 28.3%.
- Across the 11 months ending August 2026, Depop’s estimated Share of Search among resale fashion platforms in New Zealand peaked at 29.7% in March 2026 and was lowest at 22.8% in October 2025.
How did search popularity change for New Zealand resale fashion platforms in August 2026?
5 changes
In August 2026, Designer Wardrobe gained estimated Share of Search among resale fashion platforms in New Zealand, from 56.4% to 57.8%.
In August 2026, Vinted lost estimated Share of Search among resale fashion platforms in New Zealand, from 13.8% to 11.8%.
Estimated monthly branded searches for Depop in New Zealand rose 46.9% over 11 measured months, from 20.7K to 30.4K in August 2026.
Estimated monthly branded searches for The RealReal in New Zealand rose 30.1% over 11 measured months, from 1.3K to 1.7K in August 2026.
Estimated monthly branded searches for Vestiaire Collective in New Zealand fell 20% over 11 measured months, from 600 to 480 in August 2026.
How is Depop measured?
Brandwave collects information about searches that people make online using Depop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- depop
- depop app
- depop clothes
- depop com
- depop near me
- depop new zealand
- depop nz
- depop online
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Is Depop your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.