Depop vs The RealReal:Which is more popular by branded search in New Zealand?
In August 2026, Depop had more branded searches than The RealReal among resale fashion platforms in New Zealand. Depop was estimated to have 30.4K branded searches compared to The RealReal’s 1.7K, and held a 28.3% Share of Search versus The RealReal’s 1.6%.
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Which is more popular in search, Depop or The RealReal?
Compare the secondhand fashion marketplaces New Zealanders buy and sell clothes on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Depop, The RealReal. The figures are in the table below the chart.
View monthly share of search table
| Month | Designer Wardrobe | Depop | Vinted | The RealReal | Vestiaire Collective |
|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 22.8% | 6.5% | 1.5% | 0.66% |
| Nov 2025 | 67.3% | 23.9% | 6.7% | 1.5% | 0.61% |
| Dec 2025 | 67% | 23.1% | 7.4% | 1.8% | 0.63% |
| Jan 2026 | 63.1% | 26% | 8% | 2.1% | 0.71% |
| Feb 2026 | 61.2% | 29.4% | 7.3% | 1.5% | 0.61% |
| Mar 2026 | 60.6% | 29.7% | 7.4% | 1.7% | 0.56% |
| Apr 2026 | 63.1% | 26.6% | 8% | 1.7% | 0.56% |
| May 2026 | 60.9% | 29.3% | 7.7% | 1.6% | 0.56% |
| Jun 2026 | 56.4% | 27.6% | 14.1% | 1.5% | 0.37% |
| Jul 2026 | 56.4% | 27.9% | 13.8% | 1.4% | 0.44% |
| Aug 2026 | 57.8% | 28.3% | 11.8% | 1.6% | 0.45% |
| Sep 2026 | — | — | — | — | — |
How has the Depop and The RealReal comparison changed over the last 12 months?
3 findings
- Depop was ahead of The RealReal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Depop’s estimated Share of Search among resale fashion platforms in New Zealand moved from 22.8% to 28.3%, and its estimated monthly branded searches moved from 20.7K to 30.4K.
- Across the 11 months ending August 2026, The RealReal’s estimated Share of Search among resale fashion platforms in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 1.3K to 1.7K.
How did search popularity change for New Zealand resale fashion platforms in August 2026?
2 changes
Estimated monthly branded searches for Depop in New Zealand rose 46.9% over 11 measured months, from 20.7K to 30.4K in August 2026.
Estimated monthly branded searches for The RealReal in New Zealand rose 30.1% over 11 measured months, from 1.3K to 1.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Depop’s and The RealReal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Depop
8 branded search terms
- depop
- depop app
- depop clothes
- depop com
- depop near me
- depop new zealand
- depop nz
- depop online
The RealReal
8 branded search terms
- the realreal
- the realreal near me
- the realreal nz
- the realreal online
- the realreal sell clothes
- therealreal
- therealreal com
- therealreal nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.