How popular isVestiaire Collective in search?
In August 2026, there were an estimated 480 branded searches for Vestiaire Collective in New Zealand which is down 20% over the last 11 months. Vestiaire Collective holds 0.45% estimated Share of Search among New Zealand resale fashion platforms and is ranked 5th of 5 competitors for search popularity.
Designer Wardrobe57.8%
Depop28.3%
Vinted11.8%
The RealReal1.6%
Vestiaire Collective0.45%
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Which resale fashion platforms compete with Vestiaire Collective?
Share of Search by month for Designer Wardrobe, Depop, Vinted, Vestiaire Collective. The figures are in the table below the chart.
View monthly share of search table
| Month | Designer Wardrobe | Depop | Vinted | The RealReal | Vestiaire Collective |
|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 22.8% | 6.5% | 1.5% | 0.66% |
| Nov 2025 | 67.3% | 23.9% | 6.7% | 1.5% | 0.61% |
| Dec 2025 | 67% | 23.1% | 7.4% | 1.8% | 0.63% |
| Jan 2026 | 63.1% | 26% | 8% | 2.1% | 0.71% |
| Feb 2026 | 61.2% | 29.4% | 7.3% | 1.5% | 0.61% |
| Mar 2026 | 60.6% | 29.7% | 7.4% | 1.7% | 0.56% |
| Apr 2026 | 63.1% | 26.6% | 8% | 1.7% | 0.56% |
| May 2026 | 60.9% | 29.3% | 7.7% | 1.6% | 0.56% |
| Jun 2026 | 56.4% | 27.6% | 14.1% | 1.5% | 0.37% |
| Jul 2026 | 56.4% | 27.9% | 13.8% | 1.4% | 0.44% |
| Aug 2026 | 57.8% | 28.3% | 11.8% | 1.6% | 0.45% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.8% | 62K | +17.1% | +1.4 points | |
| 2, held 2nd | 28.3% | 30.4K | +15.9% | +0.4 points | |
| 3, held 3rd | 11.8% | 12.7K | -2% | -2 points | |
| 4, held 4th | 1.6% | 1.7K | +28.1% | +0.2 points | |
| 5, held 5th | 0.45% | 480 | +17.1% | 0 points |
57.8%
held 1st · 62K estimated branded searches · +17.1% vs prior month · +1.4 points
2.
Depop28.3%
held 2nd · 30.4K estimated branded searches · +15.9% vs prior month · +0.4 points
3.
Vinted11.8%
held 3rd · 12.7K estimated branded searches · -2% vs prior month · -2 points
1.6%
held 4th · 1.7K estimated branded searches · +28.1% vs prior month · +0.2 points
0.45%
held 5th · 480 estimated branded searches · +17.1% vs prior month · 0 points
Compare search popularity between Vestiaire Collective and its closest rivals
How has branded search demand for Vestiaire Collective changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vestiaire Collective in New Zealand fell from 600 to 480.
- Across the 11 months ending August 2026, Vestiaire Collective’s estimated Share of Search among resale fashion platforms in New Zealand held steady, from 0.66% to 0.45%.
How did search popularity change for New Zealand resale fashion platforms in August 2026?
5 changes
In August 2026, Designer Wardrobe gained estimated Share of Search among resale fashion platforms in New Zealand, from 56.4% to 57.8%.
In August 2026, Vinted lost estimated Share of Search among resale fashion platforms in New Zealand, from 13.8% to 11.8%.
Estimated monthly branded searches for Depop in New Zealand rose 46.9% over 11 measured months, from 20.7K to 30.4K in August 2026.
Estimated monthly branded searches for The RealReal in New Zealand rose 30.1% over 11 measured months, from 1.3K to 1.7K in August 2026.
Estimated monthly branded searches for Vestiaire Collective in New Zealand fell 20% over 11 measured months, from 600 to 480 in August 2026.
How is Vestiaire Collective measured?
Brandwave collects information about searches that people make online using Vestiaire Collective’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- vestiaire collective
- vestiaire collective nz
- vestiaire collective online
- vestiairecollective
- vestiairecollective com
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Is Vestiaire Collective your brand?
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