University of Auckland English Language Academy vs Worldwide School of English:Which is more popular in New Zealand?
In October 2026, University of Auckland English Language Academy had more branded searches than Worldwide School of English among English language schools in New Zealand. University of Auckland English Language Academy had about 40 branded searches, while Worldwide School of English had 0. University of Auckland English Language Academy made up 0.35% of all English language school searches we track, and Worldwide School of English accounted for 0%. When we asked ChatGPT and Google AI Overviews about English language schools, University of Auckland English Language Academy and Worldwide School of English each appeared in three of the five answers. University of Auckland English Language Academy and Worldwide School of English were each mentioned first in two of the four answers.
Who do people search for more?
University of Auckland English Language Academy, the only one of the two with measured searches
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top English language schools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, University of Auckland English Language Academy was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Worldwide School of English was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. University of Auckland English Language Academy and Worldwide School of English were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NZLC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Languages International4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Auckland English Academy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- University of Auckland English Language Academy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Worldwide School of English3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CCEL2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LSNZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about English language schools
5 answers
Asked ChatGPT
“Which English language school should I book in New Zealand?”
Asked ChatGPT
“What are the best English language schools in New Zealand?”
Asked ChatGPT
“What's the best English language school in New Zealand for english study?”
Searched Google, AI Overview
“english course nz”
Searched Google, AI Overview
“study english in nz”
- 1NZLC
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is University of Auckland English Language Academy or Worldwide School of English more popular in search?
This chart shows how often people search Google for University of Auckland English Language Academy and Worldwide School of English by name. Each line represents a brand's share of searches for all seven English language schools we track, month by month, from searches in New Zealand.
Share of searches by month for University of Auckland English Language Academy, Worldwide School of English. The figures are in the table below the chart.
View monthly share of searches table
| Month | CCEL | LSNZ | Auckland English Academy | Languages International | NZLC | University of Auckland English Language Academy | Worldwide School of English |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.5% | 23.6% | 18.7% | 18.7% | 9.8% | 0.49% | 0.1% |
| Dec 2025 | 26.2% | 21.3% | 21.3% | 16.4% | 14.4% | 0.49% | 0% |
| Jan 2026 | 27.8% | 23% | 18.2% | 18.2% | 12.4% | 0.48% | 0% |
| Feb 2026 | 45.5% | 16% | 13.5% | 16% | 8.4% | 0.59% | 0% |
| Mar 2026 | 37.5% | 16.1% | 16.1% | 16.1% | 13.6% | 0.42% | 0.08% |
| Apr 2026 | 36.9% | 16.4% | 16.4% | 16.4% | 13.3% | 0.51% | 0% |
| May 2026 | 29.4% | 24.4% | 16.2% | 16.2% | 13.2% | 0.41% | 0.1% |
| Jun 2026 | 27.8% | 22.9% | 18.2% | 18.2% | 12.4% | 0.48% | 0% |
| Jul 2026 | 28.9% | 23.3% | 19.3% | 15.3% | 12.9% | 0.4% | 0% |
| Aug 2026 | 37.6% | 25% | 16.7% | 11.1% | 9% | 0.49% | 0% |
| Sep 2026 | 28% | 28% | 18.7% | 14.8% | 10.1% | 0.39% | 0.08% |
| Oct 2026 | 31.7% | 25.6% | 16.8% | 14.1% | 11.5% | 0.35% | 0% |
How has branded search for University of Auckland English Language Academy and Worldwide School of English changed in New Zealand over the last 12 months?
3 findings
- University of Auckland English Language Academy was ahead of Worldwide School of English in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, University of Auckland English Language Academy’s share of searches among English language schools in New Zealand moved from 0.49% to 0.35%, and its estimated monthly branded searches moved from 50 to 40.
- Across the 12 months ending October 2026, Worldwide School of English’s share of searches among English language schools in New Zealand moved from 0.1% to 0%, and its estimated monthly branded searches moved from 10 to 0.
How did search popularity change for New Zealand English language schools in October 2026?
2 changes
Estimated monthly branded searches for Worldwide School of English in New Zealand fell 100% over 12 measured months, from 10 to 0 in October 2026.
Estimated monthly branded searches for University of Auckland English Language Academy in New Zealand fell 20% over 12 measured months, from 50 to 40 in October 2026.
How are University of Auckland English Language Academy’s and Worldwide School of English’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using University of Auckland English Language Academy’s and Worldwide School of English’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
University of Auckland English Language Academy
1 branded search term
- ela auckland
Worldwide School of English
1 branded search term
- worldwideschoolofenglish
Other head-to-heads among English language schools
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