Brandwave

The Station Hair Company vs Vivo Hair:Which is more popular in New Zealand?

In October 2026, Vivo Hair had more branded searches than The Station Hair Company among New Plymouth hair salons in New Zealand. Vivo Hair had about 140 branded searches, while The Station Hair Company had 20. Vivo Hair made up 14.9% of all New Plymouth hair salon searches we track, and The Station Hair Company accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about New Plymouth hair salons, The Station Hair Company appeared in all three answers and Vivo Hair in none.

Among New Plymouth hair salons in New Zealand in October 2026

Who do people search for more?

Vivo Hair, about 7 searches for every 1 for The Station Hair Company

Vivo Hair 140 searchesThe Station Hair Company 20 searches

Who does AI mention more?

The Station Hair Company, mentioned in every answer we collected

The Station Hair Company in 3 of 3Vivo Hair in 0 of 3

Who does AI recommend more?

The Station Hair Company, the only one of the two named

The Station Hair Company first in 3Vivo Hair never named

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Top New Plymouth hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Station Hair Company appeared in all three answers. Vivo Hair did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Station Hair Company1st
  2. Patterson's Salon2nd
  3. Vibe Hair Dezine3rd
  4. LOLA Hair Studio4th
  5. Ash Hair & Beauty5th
  6. Vivo Hair–
  7. The Cutting Edge Hair Studio–
  8. Kess Hair & Beauty–
  9. Be Ba Bo Hair Studio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Station Hair Company or Vivo Hair more popular in search?

This chart shows how often people search Google for The Station Hair Company and Vivo Hair by name. Each line represents a brand's share of searches for all nine New Plymouth hair salons we track, month by month, from searches in New Zealand.

The Station Hair Company and Vivo Hair among New Plymouth hair salons in New Zealand, by month

Share of searches by month for Vivo Hair, The Station Hair Company. The figures are in the table below the chart.

View monthly share of searches table
MonthAsh Hair & BeautyLOLA Hair StudioVivo HairThe Cutting Edge Hair StudioKess Hair & BeautyBe Ba Bo Hair StudioPatterson's SalonVibe Hair DezineThe Station Hair Company
Nov 202510.1%20.2%23.6%10.1%10.1%10.1%10.1%4.5%1.1%
Dec 202517.1%17.1%18.3%8.5%14.6%13.4%6.1%2.4%2.4%
Jan 202610.6%22.1%18.3%10.6%11.5%10.6%8.7%4.8%2.9%
Feb 202615.6%22.2%16.7%12.2%10%12.2%5.6%3.3%2.2%
Mar 202615.6%25.6%11.1%10%13.3%10%7.8%4.4%2.2%
Apr 202621.8%20.5%11.5%14.1%11.5%9%6.4%2.6%2.6%
May 202624.4%20.9%12.8%10.5%11.6%8.1%4.7%4.7%2.3%
Jun 202624.7%18.8%11.8%8.2%14.1%8.2%5.9%4.7%3.5%
Jul 202618.9%20%13.3%10%14.4%7.8%7.8%3.3%4.4%
Aug 202623.9%18.2%17%5.7%8%10.2%10.2%4.5%2.3%
Sep 202624.4%23.3%12.8%8.1%10.5%5.8%5.8%3.5%5.8%
Oct 202627.7%19.1%14.9%11.7%10.6%7.4%3.2%3.2%2.1%

How has branded search for The Station Hair Company and Vivo Hair changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth hair salons in October 2026?

2 changes

  1. In October 2026, Vivo Hair gained share of searches among New Plymouth hair salons in New Zealand, from 12.8% to 14.9%.

  2. In October 2026, The Station Hair Company lost share of searches among New Plymouth hair salons in New Zealand, from 5.8% to 2.1%.

How are The Station Hair Company’s and Vivo Hair’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using The Station Hair Company’s and Vivo Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Station Hair Company

1 branded search term

  • the station hair

Vivo Hair

19 branded search terms

  • vivo bethlehem
  • vivo botany
  • vivo chartwell
  • vivo hair
  • vivo hair salon
  • vivo howick
  • vivo lambton quay
  • vivo levin
  • vivo manukau
  • vivo mt eden
  • vivo papamoa
  • vivo rangiora
  • vivo remuera
  • vivo rolleston
  • vivo silverdale
  • vivo sylvia park
  • vivo takanini
  • vivo westgate
  • vivohair

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth hair salons

Creator with pink hair and a pink jacket

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