The Quay vs TopSail:Which is more popular?
In September 2026, The Quay had more branded searches than TopSail among Whangārei restaurants in New Zealand. The Quay had about 3,710 branded searches, while TopSail had 70. The Quay made up 43.8% of all Whangārei restaurant searches we track, and TopSail accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about Whangārei restaurants, The Quay and TopSail each appeared in three of the four answers. TopSail was mentioned before The Quay in every answer.
Who do people search for more?
The Quay, about 53 searches for every 1 for TopSail
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
TopSail, named ahead of The Quay in every answer
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Top Whangārei restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, The Quay was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. TopSail was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. TopSail was listed before The Quay in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Quay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Local Talent Taverna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TopSail3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Suk Jai Thai2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Split Bar & Restaurant2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
No.8 Whangarei0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Whangārei restaurants
4 answers
Asked ChatGPT
“Which restaurant should I go to in Whangārei, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Whangārei, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Whangārei, New Zealand for a meal out?”
Searched Google, AI Overview
“restaurants whangarei”
Searched Google, AI Overview
“dinner whangarei”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is The Quay or TopSail more popular in search?
This chart shows how often people search Google for The Quay and TopSail by name. Each line represents a brand's share of searches for all six Whangārei restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for The Quay, TopSail. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Quay | Suk Jai Thai | Split Bar & Restaurant | Local Talent Taverna | No.8 Whangarei | TopSail |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 23.9% | 16.4% | 13.3% | 3.4% | 4% |
| Nov 2025 | 42.8% | 21.4% | 14.9% | 14.9% | 3.1% | 3% |
| Dec 2025 | 48% | 20.5% | 13.5% | 13.6% | 3.6% | 0.79% |
| Jan 2026 | 39.9% | 26.7% | 11.8% | 17.7% | 3% | 0.81% |
| Feb 2026 | 44.8% | 23.6% | 12.2% | 15.7% | 2.8% | 0.91% |
| Mar 2026 | 47.4% | 21.4% | 13.5% | 13.4% | 3.4% | 0.93% |
| Apr 2026 | 41.7% | 25.4% | 13% | 14.3% | 4.6% | 0.99% |
| May 2026 | 39.3% | 24.9% | 13.6% | 16.6% | 4.2% | 1.5% |
| Jun 2026 | 39.7% | 25.3% | 16.6% | 12.9% | 4.3% | 1.1% |
| Jul 2026 | 39.2% | 26.7% | 13.6% | 15.1% | 4.6% | 0.81% |
| Aug 2026 | 41.6% | 28.3% | 11.7% | 12.3% | 5.4% | 0.61% |
| Sep 2026 | 43.8% | 24.1% | 12.6% | 12% | 6.6% | 0.83% |
How has the The Quay and TopSail comparison changed over the last 12 months?
3 findings
- The Quay was ahead of TopSail in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Quay’s share of searches among Whangārei restaurants in New Zealand moved from 38.9% to 43.8%, and its estimated monthly branded searches moved from 3.8K to 3.7K.
- Across the 12 months ending September 2026, TopSail’s share of searches among Whangārei restaurants in New Zealand moved from 4% to 0.83%, and its estimated monthly branded searches moved from 390 to 70.
How did search popularity change for New Zealand Whangārei restaurants in September 2026?
2 changes
In September 2026, The Quay gained share of searches among Whangārei restaurants in New Zealand, from 41.6% to 43.8%.
Estimated monthly branded searches for TopSail in New Zealand fell 82.1% over 12 measured months, from 390 to 70 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using The Quay’s and TopSail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Whangārei restaurants
- The Quay vs Suk Jai Thai: compare popularity
- The Quay vs Split Bar & Restaurant: compare popularity
- The Quay vs Local Talent Taverna: compare popularity
- The Quay vs No.8 Whangarei: compare popularity
- Suk Jai Thai vs Split Bar & Restaurant: compare popularity
- Suk Jai Thai vs Local Talent Taverna: compare popularity
Put your own brand in this comparison
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