Suk Jai Thai vs The Quay:Which is more popular?
In September 2026, The Quay had more branded searches than Suk Jai Thai among Whangārei restaurants in New Zealand. The Quay had about 3,710 branded searches, while Suk Jai Thai had 2,040. The Quay made up 43.8% of all Whangārei restaurant searches we track, and Suk Jai Thai accounted for 24.1%. When we asked ChatGPT and Google AI Overviews about Whangārei restaurants, The Quay appeared in three of the four answers and Suk Jai Thai in two. Suk Jai Thai was mentioned before The Quay in every answer that named either.
Who do people search for more?
The Quay, about 82% more searches than Suk Jai Thai
Who does AI mention more?
The Quay, mentioned in 3 of 4 answers, Suk Jai Thai in 2
Who does AI recommend more?
Suk Jai Thai, named ahead of The Quay in 2 of 2 answers
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Top Whangārei restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, The Quay was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Suk Jai Thai was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Suk Jai Thai was listed before The Quay in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Quay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Local Talent Taverna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TopSail3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Suk Jai Thai2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Split Bar & Restaurant2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
No.8 Whangarei0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Whangārei restaurants
4 answers
Asked ChatGPT
“Which restaurant should I go to in Whangārei, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Whangārei, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Whangārei, New Zealand for a meal out?”
Searched Google, AI Overview
“restaurants whangarei”
Searched Google, AI Overview
“dinner whangarei”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Suk Jai Thai or The Quay more popular in search?
This chart shows how often people search Google for Suk Jai Thai and The Quay by name. Each line represents a brand's share of searches for all six Whangārei restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for The Quay, Suk Jai Thai. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Quay | Suk Jai Thai | Split Bar & Restaurant | Local Talent Taverna | No.8 Whangarei | TopSail |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 23.9% | 16.4% | 13.3% | 3.4% | 4% |
| Nov 2025 | 42.8% | 21.4% | 14.9% | 14.9% | 3.1% | 3% |
| Dec 2025 | 48% | 20.5% | 13.5% | 13.6% | 3.6% | 0.79% |
| Jan 2026 | 39.9% | 26.7% | 11.8% | 17.7% | 3% | 0.81% |
| Feb 2026 | 44.8% | 23.6% | 12.2% | 15.7% | 2.8% | 0.91% |
| Mar 2026 | 47.4% | 21.4% | 13.5% | 13.4% | 3.4% | 0.93% |
| Apr 2026 | 41.7% | 25.4% | 13% | 14.3% | 4.6% | 0.99% |
| May 2026 | 39.3% | 24.9% | 13.6% | 16.6% | 4.2% | 1.5% |
| Jun 2026 | 39.7% | 25.3% | 16.6% | 12.9% | 4.3% | 1.1% |
| Jul 2026 | 39.2% | 26.7% | 13.6% | 15.1% | 4.6% | 0.81% |
| Aug 2026 | 41.6% | 28.3% | 11.7% | 12.3% | 5.4% | 0.61% |
| Sep 2026 | 43.8% | 24.1% | 12.6% | 12% | 6.6% | 0.83% |
How has the Suk Jai Thai and The Quay comparison changed over the last 12 months?
3 findings
- The Quay was ahead of Suk Jai Thai in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Suk Jai Thai’s share of searches among Whangārei restaurants in New Zealand moved from 23.9% to 24.1%, and its estimated monthly branded searches moved from 2.3K to 2K.
- Across the 12 months ending September 2026, The Quay’s share of searches among Whangārei restaurants in New Zealand moved from 38.9% to 43.8%, and its estimated monthly branded searches moved from 3.8K to 3.7K.
How did search popularity change for New Zealand Whangārei restaurants in September 2026?
2 changes
In September 2026, The Quay gained share of searches among Whangārei restaurants in New Zealand, from 41.6% to 43.8%.
In September 2026, Suk Jai Thai lost share of searches among Whangārei restaurants in New Zealand, from 28.3% to 24.1%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Suk Jai Thai’s and The Quay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Suk Jai Thai
4 branded search terms
- suk jai thai
- suk jai thai menu
- sukjai
- sukjai thai
The Quay
3 branded search terms
- the quay
- the quay kitchen
- the quay whangarei
Other head-to-heads among Whangārei restaurants
- The Quay vs Split Bar & Restaurant: compare popularity
- The Quay vs Local Talent Taverna: compare popularity
- The Quay vs No.8 Whangarei: compare popularity
- Suk Jai Thai vs Split Bar & Restaurant: compare popularity
- Suk Jai Thai vs Local Talent Taverna: compare popularity
- Suk Jai Thai vs No.8 Whangarei: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.