How popular isThe Quay?
In September 2026, people searched for The Quay by name about 3,710 times in New Zealand, about the same as the previous year. These searches made up 43.8% of all New Zealand Whangārei restaurant searches, placing The Quay first out of six restaurants. When we asked both ChatGPT and Google AI Overviews about Whangārei restaurants, The Quay appeared in three of the four answers and was the fifth most recommended of the six.
The Quay is the most searched of 6 competitors and the fifth most recommended in AI answers.
The QuayShare of searches 43.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
Suk Jai ThaiShare of searches 24.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Split Bar & RestaurantShare of searches 12.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th- Local Talent TavernaShare of searches 12%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
No.8 WhangareiShare of searches 6.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top Whangārei restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, The Quay was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. The Quay is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Quay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Local Talent Taverna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TopSail3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Suk Jai Thai2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Split Bar & Restaurant2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- No.8 Whangarei0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Whangārei restaurants
4 answers
Asked ChatGPT
“Which restaurant should I go to in Whangārei, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Whangārei, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Whangārei, New Zealand for a meal out?”
Searched Google, AI Overview
“restaurants whangarei”
Searched Google, AI Overview
“dinner whangarei”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Whangārei restaurants compete with The Quay?
Share of searches by month for The Quay, Suk Jai Thai, Split Bar & Restaurant, Local Talent Taverna, No.8 Whangarei. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Quay | Suk Jai Thai | Split Bar & Restaurant | Local Talent Taverna | No.8 Whangarei | TopSail |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 23.9% | 16.4% | 13.3% | 3.4% | 4% |
| Nov 2025 | 42.8% | 21.4% | 14.9% | 14.9% | 3.1% | 3% |
| Dec 2025 | 48% | 20.5% | 13.5% | 13.6% | 3.6% | 0.79% |
| Jan 2026 | 39.9% | 26.7% | 11.8% | 17.7% | 3% | 0.81% |
| Feb 2026 | 44.8% | 23.6% | 12.2% | 15.7% | 2.8% | 0.91% |
| Mar 2026 | 47.4% | 21.4% | 13.5% | 13.4% | 3.4% | 0.93% |
| Apr 2026 | 41.7% | 25.4% | 13% | 14.3% | 4.6% | 0.99% |
| May 2026 | 39.3% | 24.9% | 13.6% | 16.6% | 4.2% | 1.5% |
| Jun 2026 | 39.7% | 25.3% | 16.6% | 12.9% | 4.3% | 1.1% |
| Jul 2026 | 39.2% | 26.7% | 13.6% | 15.1% | 4.6% | 0.81% |
| Aug 2026 | 41.6% | 28.3% | 11.7% | 12.3% | 5.4% | 0.61% |
| Sep 2026 | 43.8% | 24.1% | 12.6% | 12% | 6.6% | 0.83% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.8% | 3.7K | +8.8% | +2.2 points | |
| 2, held 2nd | 24.1% | 2K | -12.1% | -4.2 points | |
| 3, moved from 4th to 3rd | 12.6% | 1.1K | +11.5% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 12% | 1K | +0.99% | -0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.6% | 560 | +27.3% | +1.2 points | |
| 6, held 6th | 0.83% | 70 | +40% | +0.2 points |
1.
The Quay43.8%
Held 1st. 3.7K estimated branded searches, +8.8% vs prior month. Share +2.2 points.
24.1%
Held 2nd. 2K estimated branded searches, -12.1% vs prior month. Share -4.2 points.
12.6%
Moved from 4th to 3rd. 1.1K estimated branded searches, +11.5% vs prior month. Share +0.9 points.
12%
Moved from 3rd to 4th. 1K estimated branded searches, +0.99% vs prior month. Share -0.3 points.
6.6%
Held 5th. 560 estimated branded searches, +27.3% vs prior month. Share +1.2 points.
6.TopSail
0.83%
Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.2 points.
Compare popularity between The Quay and its closest rivals
Every comparison with The Quay
5 comparisons
How has branded search demand for The Quay changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Quay in New Zealand held steady, from 3.8K to 3.7K.
- Across the 12 months ending September 2026, The Quay’s share of searches among Whangārei restaurants in New Zealand increased from 38.9% to 43.8%.
- Across the 12 months ending September 2026, The Quay’s share of searches among Whangārei restaurants in New Zealand peaked at 48% in December 2025 and was lowest at 38.9% in October 2025.
How did search popularity change for New Zealand Whangārei restaurants in September 2026?
6 changes
In September 2026, Split Bar & Restaurant overtook Local Talent Taverna to rank 3rd among Whangārei restaurants in New Zealand, with 12.6% of the searches.
In September 2026, The Quay gained share of searches among Whangārei restaurants in New Zealand, from 41.6% to 43.8%.
In September 2026, No.8 Whangarei gained share of searches among Whangārei restaurants in New Zealand, from 5.4% to 6.6%.
In September 2026, Suk Jai Thai lost share of searches among Whangārei restaurants in New Zealand, from 28.3% to 24.1%.
Estimated monthly branded searches for TopSail in New Zealand fell 82.1% over 12 measured months, from 390 to 70 in September 2026.
Estimated monthly branded searches for Local Talent Taverna in New Zealand fell 21.5% over 12 measured months, from 1.3K to 1K in September 2026.
How are The Quay’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using The Quay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- the quay
- the quay kitchen
- the quay whangarei
Who owns The Quay?
The Quay is owned by Jetson Group. Brandwave also tracks No.8 Whangarei, owned by the same company, in New Zealand.
Do you work for The Quay? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is The Quay your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.