How popular isSuk Jai Thai?
In September 2026, people searched for Suk Jai Thai by name about 2,040 times in New Zealand, a 12.4% decrease from the previous year. These searches made up 24.1% of all New Zealand Whangārei restaurant searches, placing Suk Jai Thai second out of six restaurants. When we asked both ChatGPT and Google AI Overviews about Whangārei restaurants, Suk Jai Thai appeared in two of the four answers and was the third most recommended of the six.
Suk Jai Thai is the second most searched of 6 competitors and the third most recommended in AI answers.
The QuayShare of searches 43.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
Suk Jai ThaiShare of searches 24.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Split Bar & RestaurantShare of searches 12.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th- Local Talent TavernaShare of searches 12%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
No.8 WhangareiShare of searches 6.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top Whangārei restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Suk Jai Thai was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Suk Jai Thai is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Quay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Local Talent Taverna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TopSail3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Suk Jai Thai2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Split Bar & Restaurant2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- No.8 Whangarei0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Whangārei restaurants
4 answers
Asked ChatGPT
“Which restaurant should I go to in Whangārei, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Whangārei, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Whangārei, New Zealand for a meal out?”
Searched Google, AI Overview
“restaurants whangarei”
Searched Google, AI Overview
“dinner whangarei”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Whangārei restaurants compete with Suk Jai Thai?
Share of searches by month for The Quay, Suk Jai Thai, Split Bar & Restaurant, Local Talent Taverna, No.8 Whangarei. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Quay | Suk Jai Thai | Split Bar & Restaurant | Local Talent Taverna | No.8 Whangarei | TopSail |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 23.9% | 16.4% | 13.3% | 3.4% | 4% |
| Nov 2025 | 42.8% | 21.4% | 14.9% | 14.9% | 3.1% | 3% |
| Dec 2025 | 48% | 20.5% | 13.5% | 13.6% | 3.6% | 0.79% |
| Jan 2026 | 39.9% | 26.7% | 11.8% | 17.7% | 3% | 0.81% |
| Feb 2026 | 44.8% | 23.6% | 12.2% | 15.7% | 2.8% | 0.91% |
| Mar 2026 | 47.4% | 21.4% | 13.5% | 13.4% | 3.4% | 0.93% |
| Apr 2026 | 41.7% | 25.4% | 13% | 14.3% | 4.6% | 0.99% |
| May 2026 | 39.3% | 24.9% | 13.6% | 16.6% | 4.2% | 1.5% |
| Jun 2026 | 39.7% | 25.3% | 16.6% | 12.9% | 4.3% | 1.1% |
| Jul 2026 | 39.2% | 26.7% | 13.6% | 15.1% | 4.6% | 0.81% |
| Aug 2026 | 41.6% | 28.3% | 11.7% | 12.3% | 5.4% | 0.61% |
| Sep 2026 | 43.8% | 24.1% | 12.6% | 12% | 6.6% | 0.83% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.8% | 3.7K | +8.8% | +2.2 points | |
| 2, held 2nd | 24.1% | 2K | -12.1% | -4.2 points | |
| 3, moved from 4th to 3rd | 12.6% | 1.1K | +11.5% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 12% | 1K | +0.99% | -0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.6% | 560 | +27.3% | +1.2 points | |
| 6, held 6th | 0.83% | 70 | +40% | +0.2 points |
1.
The Quay43.8%
Held 1st. 3.7K estimated branded searches, +8.8% vs prior month. Share +2.2 points.
24.1%
Held 2nd. 2K estimated branded searches, -12.1% vs prior month. Share -4.2 points.
12.6%
Moved from 4th to 3rd. 1.1K estimated branded searches, +11.5% vs prior month. Share +0.9 points.
12%
Moved from 3rd to 4th. 1K estimated branded searches, +0.99% vs prior month. Share -0.3 points.
6.6%
Held 5th. 560 estimated branded searches, +27.3% vs prior month. Share +1.2 points.
6.TopSail
0.83%
Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.2 points.
Compare popularity between Suk Jai Thai and its closest rivals
Every comparison with Suk Jai Thai
5 comparisons
How has branded search demand for Suk Jai Thai changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Suk Jai Thai in New Zealand fell from 2.3K to 2K.
- Across the 12 months ending September 2026, Suk Jai Thai’s share of searches among Whangārei restaurants in New Zealand peaked at 28.3% in August 2026 and was lowest at 20.5% in December 2025.
How did search popularity change for New Zealand Whangārei restaurants in September 2026?
6 changes
In September 2026, Split Bar & Restaurant overtook Local Talent Taverna to rank 3rd among Whangārei restaurants in New Zealand, with 12.6% of the searches.
In September 2026, The Quay gained share of searches among Whangārei restaurants in New Zealand, from 41.6% to 43.8%.
In September 2026, No.8 Whangarei gained share of searches among Whangārei restaurants in New Zealand, from 5.4% to 6.6%.
In September 2026, Suk Jai Thai lost share of searches among Whangārei restaurants in New Zealand, from 28.3% to 24.1%.
Estimated monthly branded searches for TopSail in New Zealand fell 82.1% over 12 measured months, from 390 to 70 in September 2026.
Estimated monthly branded searches for Local Talent Taverna in New Zealand fell 21.5% over 12 measured months, from 1.3K to 1K in September 2026.
How are Suk Jai Thai’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Suk Jai Thai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- suk jai thai
- suk jai thai menu
- sukjai
- sukjai thai
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