Brandwave

Suk Jai Thai vs TopSail:Which is more popular?

In September 2026, Suk Jai Thai had more branded searches than TopSail among Whangārei restaurants in New Zealand. Suk Jai Thai had about 2,040 branded searches, while TopSail had 70. Suk Jai Thai made up 24.1% of all Whangārei restaurant searches we track, and TopSail accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about Whangārei restaurants, TopSail appeared in three of the four answers and Suk Jai Thai in two. TopSail was mentioned before Suk Jai Thai in every answer.

Among Whangārei restaurants in New Zealand in September 2026

Who do people search for more?

Suk Jai Thai, about 29 searches for every 1 for TopSail

Suk Jai Thai 2K searchesTopSail 70 searches

Who does AI mention more?

TopSail, mentioned in 3 of 4 answers, Suk Jai Thai in 2

TopSail in 3 of 4Suk Jai Thai in 2 of 4

Who does AI recommend more?

TopSail, named ahead of Suk Jai Thai in every answer

TopSail first in 3Suk Jai Thai never first

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Top Whangārei restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, TopSail was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Suk Jai Thai was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. TopSail was listed before Suk Jai Thai in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Local Talent Taverna1st
  2. TopSail2nd
  3. Suk Jai Thai3rd
  4. Split Bar & Restaurant4th
  5. The Quay5th
  6. No.8 Whangarei–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Quay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Local Talent Taverna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TopSail3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Suk Jai Thai2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Split Bar & Restaurant2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • No.8 Whangarei0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Whangārei restaurants

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Suk Jai Thai or TopSail more popular in search?

This chart shows how often people search Google for Suk Jai Thai and TopSail by name. Each line represents a brand's share of searches for all six Whangārei restaurants we track, month by month, from searches in New Zealand.

Suk Jai Thai and TopSail among Whangārei restaurants in New Zealand, by month

Share of searches by month for Suk Jai Thai, TopSail. The figures are in the table below the chart.

View monthly share of searches table
MonthThe QuaySuk Jai ThaiSplit Bar & RestaurantLocal Talent TavernaNo.8 WhangareiTopSail
Oct 202538.9%23.9%16.4%13.3%3.4%4%
Nov 202542.8%21.4%14.9%14.9%3.1%3%
Dec 202548%20.5%13.5%13.6%3.6%0.79%
Jan 202639.9%26.7%11.8%17.7%3%0.81%
Feb 202644.8%23.6%12.2%15.7%2.8%0.91%
Mar 202647.4%21.4%13.5%13.4%3.4%0.93%
Apr 202641.7%25.4%13%14.3%4.6%0.99%
May 202639.3%24.9%13.6%16.6%4.2%1.5%
Jun 202639.7%25.3%16.6%12.9%4.3%1.1%
Jul 202639.2%26.7%13.6%15.1%4.6%0.81%
Aug 202641.6%28.3%11.7%12.3%5.4%0.61%
Sep 202643.8%24.1%12.6%12%6.6%0.83%

How has the Suk Jai Thai and TopSail comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Whangārei restaurants in September 2026?

2 changes
  1. In September 2026, Suk Jai Thai lost share of searches among Whangārei restaurants in New Zealand, from 28.3% to 24.1%.

  2. Estimated monthly branded searches for TopSail in New Zealand fell 82.1% over 12 measured months, from 390 to 70 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Suk Jai Thai’s and TopSail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Suk Jai Thai

4 branded search terms

  • suk jai thai
  • suk jai thai menu
  • sukjai
  • sukjai thai

TopSail

1 branded search term

  • topsail

How the Brand Demand Index is measured

Other head-to-heads among Whangārei restaurants

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