Brandwave

Split Bar & Restaurant vs The Quay:Which is more popular?

In September 2026, The Quay had more branded searches than Split Bar & Restaurant among Whangārei restaurants in New Zealand. The Quay had about 3,710 branded searches, while Split Bar & Restaurant had 1,070. The Quay made up 43.8% of all Whangārei restaurant searches we track, and Split Bar & Restaurant accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about Whangārei restaurants, The Quay appeared in three of the four answers and Split Bar & Restaurant in two. Split Bar & Restaurant was mentioned before The Quay in two out of three answers.

Among Whangārei restaurants in New Zealand in September 2026

Who do people search for more?

The Quay, about 3 searches for every 1 for Split Bar & Restaurant

The Quay 3.7K searchesSplit Bar & Restaurant 1.1K searches

Who does AI mention more?

The Quay, mentioned in 3 of 4 answers, Split Bar & Restaurant in 2

The Quay in 3 of 4Split Bar & Restaurant in 2 of 4

Who does AI recommend more?

Split Bar & Restaurant, named ahead of The Quay in 2 of 3 answers

Split Bar & Restaurant first in 2The Quay first in 1

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Top Whangārei restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Quay was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Split Bar & Restaurant was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Split Bar & Restaurant was listed before The Quay in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Local Talent Taverna1st
  2. TopSail2nd
  3. Suk Jai Thai3rd
  4. Split Bar & Restaurant4th
  5. The Quay5th
  6. No.8 Whangarei–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Quay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Local Talent Taverna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TopSail3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Suk Jai Thai2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Split Bar & Restaurant2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • No.8 Whangarei0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Whangārei restaurants

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Split Bar & Restaurant or The Quay more popular in search?

This chart shows how often people search Google for Split Bar & Restaurant and The Quay by name. Each line represents a brand's share of searches for all six Whangārei restaurants we track, month by month, from searches in New Zealand.

Split Bar & Restaurant and The Quay among Whangārei restaurants in New Zealand, by month

Share of searches by month for The Quay, Split Bar & Restaurant. The figures are in the table below the chart.

View monthly share of searches table
MonthThe QuaySuk Jai ThaiSplit Bar & RestaurantLocal Talent TavernaNo.8 WhangareiTopSail
Oct 202538.9%23.9%16.4%13.3%3.4%4%
Nov 202542.8%21.4%14.9%14.9%3.1%3%
Dec 202548%20.5%13.5%13.6%3.6%0.79%
Jan 202639.9%26.7%11.8%17.7%3%0.81%
Feb 202644.8%23.6%12.2%15.7%2.8%0.91%
Mar 202647.4%21.4%13.5%13.4%3.4%0.93%
Apr 202641.7%25.4%13%14.3%4.6%0.99%
May 202639.3%24.9%13.6%16.6%4.2%1.5%
Jun 202639.7%25.3%16.6%12.9%4.3%1.1%
Jul 202639.2%26.7%13.6%15.1%4.6%0.81%
Aug 202641.6%28.3%11.7%12.3%5.4%0.61%
Sep 202643.8%24.1%12.6%12%6.6%0.83%

How has the Split Bar & Restaurant and The Quay comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Whangārei restaurants in September 2026?

2 changes

  1. In September 2026, Split Bar & Restaurant overtook Local Talent Taverna to rank 3rd among Whangārei restaurants in New Zealand, with 12.6% of the searches.

  2. In September 2026, The Quay gained share of searches among Whangārei restaurants in New Zealand, from 41.6% to 43.8%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Split Bar & Restaurant’s and The Quay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Split Bar & Restaurant

2 branded search terms

  • split bar & restaurant
  • split whangarei

The Quay

3 branded search terms

  • the quay
  • the quay kitchen
  • the quay whangarei

How the Brand Demand Index is measured

Other head-to-heads among Whangārei restaurants

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