Brandwave

The Crossing vs The Palms:Which is more popular?

In September 2026, The Palms had more branded searches than The Crossing among Christchurch shopping centres in New Zealand. The Palms had about 22,900 branded searches, while The Crossing had 6,640. The Palms made up 9.8% of all Christchurch shopping centre searches we track, and The Crossing accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about Christchurch shopping centres, The Crossing appeared in all three answers and The Palms in two. The Crossing was mentioned before The Palms in two out of three answers.

Among Christchurch shopping centres in New Zealand in September 2026

Who do people search for more?

The Palms, about 3 searches for every 1 for The Crossing

The Palms 22.9K searchesThe Crossing 6.6K searches

Who does AI mention more?

The Crossing, mentioned in every answer we collected

The Crossing in 3 of 3The Palms in 2 of 3

Who does AI recommend more?

The Crossing, named ahead of The Palms in 2 of 3 answers

The Crossing first in 2The Palms first in 1

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Top Christchurch shopping centres in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Crossing appeared in all three answers. The Palms was mentioned in two out of three: in two of the three ChatGPT answers. The Crossing was listed before The Palms in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Westfield Riccarton1st
  2. The Crossing2nd
  3. Northlands3rd
  4. The Palms4th
  5. The Tannery5th
  6. Riverside Market6th
  7. The Hub Hornby–
  8. Eastgate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch shopping centres

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is The Crossing or The Palms more popular in search?

This chart shows how often people search Google for The Crossing and The Palms by name. Each line represents a brand's share of searches for all eight Christchurch shopping centres we track, month by month, from searches in New Zealand.

The Crossing and The Palms among Christchurch shopping centres in New Zealand, by month

Share of searches by month for The Palms, The Crossing. The figures are in the table below the chart.

View monthly share of searches table
MonthWestfield RiccartonRiverside MarketNorthlandsThe PalmsThe Hub HornbyEastgateThe CrossingThe Tannery
Oct 202535.6%25.7%14.3%9.1%7.6%4.7%2.6%0.35%
Nov 202537.5%27.6%12.8%8.1%6.8%4.1%2.9%0.31%
Dec 202537%25.8%16.1%7.6%6.6%4%2.7%0.27%
Jan 202631.3%33.4%14.7%8%5.5%4%2.8%0.31%
Feb 202631.8%34.9%12.6%8.3%5.7%3.5%3%0.26%
Mar 202631.9%34.5%12.6%8.3%5.8%4.2%2.4%0.32%
Apr 202636.1%30.6%12.5%7.5%6.3%4%2.7%0.29%
May 202636%25.4%13.9%9.2%7.4%4.6%3.3%0.29%
Jun 202638.3%22.9%14.7%9.8%6.7%5%2.3%0.31%
Jul 202636.6%26.1%14.6%9.2%6.4%4%2.7%0.36%
Aug 202636.3%26.2%13.9%9.5%6.3%4.7%2.8%0.25%
Sep 202637.3%26.9%12.1%9.8%6.5%4.1%2.9%0.31%

How has the The Crossing and The Palms comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch shopping centres in September 2026?

1 change

  1. The Crossing’s share of searches among Christchurch shopping centres in New Zealand has gained ground for 3 months in a row, from 2.3% to 2.9% in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using The Crossing’s and The Palms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Crossing

3 branded search terms

  • the crossing
  • the crossing mall
  • the crossing shops

The Palms

2 branded search terms

  • the palms christchurch
  • the palms shopping centre

How the Brand Demand Index is measured

Other head-to-heads among Christchurch shopping centres

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