Brandwave

Northlands vs Riverside Market:Which is more popular?

In September 2026, Riverside Market had more branded searches than Northlands among Christchurch shopping centres in New Zealand. Riverside Market had about 62,700 branded searches, while Northlands had 28,300. Riverside Market made up 26.9% of all Christchurch shopping centre searches we track, and Northlands accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about Christchurch shopping centres, Northlands appeared in all three answers and Riverside Market in one. Northlands was mentioned before Riverside Market in every answer.

Among Christchurch shopping centres in New Zealand in September 2026

Who do people search for more?

Riverside Market, about 2 searches for every 1 for Northlands

Riverside Market 62.7K searchesNorthlands 28.3K searches

Who does AI mention more?

Northlands, mentioned in every answer we collected

Northlands in 3 of 3Riverside Market in 1 of 3

Who does AI recommend more?

Northlands, named ahead of Riverside Market in every answer

Northlands first in 3Riverside Market never first

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Top Christchurch shopping centres in ChatGPT and Google AI Overviews

In three ChatGPT questions, Northlands appeared in all three answers. Riverside Market was mentioned in one out of three: in one of the three ChatGPT answers. Northlands was listed before Riverside Market in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Westfield Riccarton1st
  2. The Crossing2nd
  3. Northlands3rd
  4. The Palms4th
  5. The Tannery5th
  6. Riverside Market6th
  7. The Hub Hornby–
  8. Eastgate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch shopping centres

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Northlands or Riverside Market more popular in search?

This chart shows how often people search Google for Northlands and Riverside Market by name. Each line represents a brand's share of searches for all eight Christchurch shopping centres we track, month by month, from searches in New Zealand.

Northlands and Riverside Market among Christchurch shopping centres in New Zealand, by month

Share of searches by month for Riverside Market, Northlands. The figures are in the table below the chart.

View monthly share of searches table
MonthWestfield RiccartonRiverside MarketNorthlandsThe PalmsThe Hub HornbyEastgateThe CrossingThe Tannery
Oct 202535.6%25.7%14.3%9.1%7.6%4.7%2.6%0.35%
Nov 202537.5%27.6%12.8%8.1%6.8%4.1%2.9%0.31%
Dec 202537%25.8%16.1%7.6%6.6%4%2.7%0.27%
Jan 202631.3%33.4%14.7%8%5.5%4%2.8%0.31%
Feb 202631.8%34.9%12.6%8.3%5.7%3.5%3%0.26%
Mar 202631.9%34.5%12.6%8.3%5.8%4.2%2.4%0.32%
Apr 202636.1%30.6%12.5%7.5%6.3%4%2.7%0.29%
May 202636%25.4%13.9%9.2%7.4%4.6%3.3%0.29%
Jun 202638.3%22.9%14.7%9.8%6.7%5%2.3%0.31%
Jul 202636.6%26.1%14.6%9.2%6.4%4%2.7%0.36%
Aug 202636.3%26.2%13.9%9.5%6.3%4.7%2.8%0.25%
Sep 202637.3%26.9%12.1%9.8%6.5%4.1%2.9%0.31%

How has the Northlands and Riverside Market comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch shopping centres in September 2026?

2 changes

  1. In September 2026, Riverside Market gained share of searches among Christchurch shopping centres in New Zealand, from 26.2% to 26.9%.

  2. In September 2026, Northlands lost share of searches among Christchurch shopping centres in New Zealand, from 13.9% to 12.1%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Northlands’ and Riverside Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Northlands

5 branded search terms

  • northlands mall
  • northlands mall shops
  • northlands mall stores
  • northlands shopping centre
  • northlands shops

Riverside Market

9 branded search terms

  • pasta riverside market
  • restaurants riverside market
  • riverside market
  • riverside market chch
  • riverside market food
  • riverside market shops
  • riverside market voucher
  • riversidemarket
  • the riverside market

How the Brand Demand Index is measured

Other head-to-heads among Christchurch shopping centres

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